WIX Filters Continues Popular Box Top Program in 2006

NEWS RELEASE

 

Contact:          Bruce Johnston
Ashleigh Lockhart

                        WIX Filters
Wray Ward Laseter

(704) 869-3383                                               (704)
926-1314

Bruce.Johnston@affiniagroup.com                ALockhart@wwlcreative.com

 

 

WIX Filters Continues Popular Box Top Program in 2006

 

GASTONIA, N.C. (Dec. 15, 2005) - WIX Filters will continue its popular
Box Top program in 2006, allowing professional technicians and other
faithful customers to turn in WIX box tops to earn gift certificates to
their favorite retailers. 

The WIX Box Top Program enables distributors to increase awareness of
the WIX brand, drive sales of WIX products and build loyalty at no cost.
A brochure placed at the point-of-sale explains the Box Top Program to
customers who choose to participate in the promotion, which runs from
January through December.

The WIX Box Top Program is one of 12 sales promotions for 2006.
Customers can find the details of each promotion in the WIX Filters 2006
Sales and Promotions Planner. 

Since 1939, WIX Filters has been an innovator in filtration products.
WIX designs, manufactures and distributes products for automotive,
diesel, agricultural, industrial and specialty filter markets. Its
product line includes oil, air, cabin interior, fuel, coolant,
transmission and hydraulic filters for automobiles, trucks and off-road
equipment. WIX, a member of the Affinia family of brands, is the number
one filter in NASCAR and an exclusive NASCAR Performance Product. Its
NASCAR relationship also includes the WIX Filters Lap Leader Award,
which recognizes the drivers leading the most laps in each race. WIX
Filters' Internet address is www.wixfilters.com
<http://www.wixfilters.com/> .

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PHOTO CAPTION: WIX Filters' Box Top program allows professional
technicians and other customers to turn in WIX box tops to earn gift
certificates to their favorite retailers.