Joe Kyriakoza Leaves Ford Motor Media - Goes to other Side

SAN FRANCISCO (December 14, 2005) Jumpstart Automotive Media, which has partnered with leading automotive web publishers to aggregate the Internet's largest community of car shoppers, today announced that Joe Kyriakoza, Partner and Digital Media Manger of Ford Motor Media, has joined the company in the newly created position of Vice President, Product Development.

Mr. Kyriakoza will be based in Detroit, and oversee the strategic development of Jumpstart's behavioral targeting network and other emerging media opportunities. He will report to Jumpstart's Chief Strategy Officer, Dillon McDonald.

"Joe brings a wealth of experience in the use of new media technologies to Jumpstart and our web publishing partners," says Mr. McDonald. "His experience in the world of automotive digital media will play a key role in developing programs that meet the present and future needs of auto and aftermarket advertisers."

For the past three years, Mr. Kyriakoza was the head of digital and emerging media buying for Ford Motor Company's national media in Detroit. He joined Ford Motor Media in 2002 after a four-year stint at Beyond Interactive, where he held several key management posts including Global Account Director and Media Supervisor. Mr. Kyriakoza spearheaded online advertising initiatives for over 25 different brands during his stay at Beyond Interactive, including Nortel Networks, GiftCertificates.com, Rodale Publishing, and LensCrafters. He serves as President 313 Digital (www.313digital.org),a recently formed interactive community organization in the Detroit.

Mr. Kyriakoza has a B.A. in Communications from The University of Detroit, Mercy and resides in Troy, MI.