Mercedes R-Class Voted 2006 Urban Car Of The Year
Posted by www.eMercedesBenz.com on December 14, 2005 at 9:30 AM CST
Although "urban" is not a title you'd typically hear associated with
the Mercedes-Benz R-Class, On Wheels Incoporated, publishers of
African Americans on Wheels, Latinos on Wheels and Asians on Wheels,
recently voted the R their 2006 Urban Wheel Car of the Year.
The Urban Wheel Awards, which are now entering their 10th year, are
highly coveted and widely recognized in the automotive industry.
Held in conjuction with the North American International Auto Show,
the Urban Wheel Awards are one of the auto industry's signature
diversity oriented events.
According to Lyndon Conrad Bell, editor in chief of On Wheels, Inc:
"The Mercedes R-Class is a compelling combination of luxury, utility
and performance. The R-Class is unique and truly deserving of the
2006 Urban Wheel Car of the Year award. It's a clear standout in the
automobile marketplace."
Their decision to grace the R-Class with their coveted award came
after a strenuous 12 months of testing, after which they found: "The
R-Class merges minivan multi-functionality with luxury, and it's
different enough from a minivan that it may encourage others to follow."
I still am a little hesitant about referring to the R-Class as
urban. You know what would change my mind? The Mercedes R-Class 50
Cent Edition.
I can see it already - bulletproof glass, armor plating, 23" dubs,
plasma tv's, secret compartments to hide the dope stash, and of
course, seating for five... five groupies you just picked up at the
40/40 Club.
OK, maybe that's a little too urban.
To read more about the R-Class and the Urban Wheel Awards, check out
the full press release click the link below below.
http://emercedesbenz.com/Dec05/14MercedesRUrbanCarOfTheYear.html
OFFICIAL PRESS RELEASE
On Wheels Names the Mercedes Benz R-Class and Honda Ridgeline Its
2006 Urban Car and Truck of the Year
DETROIT, Dec. 13
-- On Wheels Incorporated, publisher of African
Americans On Wheels, Latinos On Wheels and Asians On Wheels magazines
announced the selection of the Honda Ridgeline as the winner of the
2006 Urban Wheel Award for Urban Truck of the Year, and the Mercedes-
Benz R-Class as the winner of the 2006 Urban Wheel Award for Urban
Car of the Year. Now in their 10th year, the Urban Wheel Awards are
highly coveted and widely recognized in the automotive industry. Held
in conjunction with the North American International Auto Show, the
Urban Wheel Awards is the auto industry's signature diversity
oriented event.
"The Honda Ridgeline is our Truck of the Year winner because it is
an extremely compelling combination of refinement, utility and
sophistication," said Lyndon Conrad Bell, editor-in chief of On
Wheels, Inc. "Its exceptionally innovative packaging makes the
Ridgeline truly deserving of the 2006 Urban Wheel Truck of the Year
award and a runaway competitor in the small pickup sector," continues
Bell.
He adds: "The Mercedes R-Class is a compelling combination of luxury,
utility and performance. The R-Class is unique and truly deserving of
the 2006 Urban Wheel Car of the Year award. It's a clear standout in
the automobile marketplace."
After twelve months of testing both cars, On Wheels editors found the
Honda Ridgeline to be a remarkably fresh take on the traditional
pickup truck concept. OWI senior editor at large Brian Armstead said
of the Ridgeline, "Take the utility of a small pick up, the towing
power of a large pickup, and the handling of a sporty car, and wrap
it into one package. What you'll end up with is the all-new
Ridgeline, one of the user-friendliest trucks in the game.
Ridgeline's packaging is second to none and the in trunk storage bin
is brilliant!"
The OWI editors also found the Mercedes-Benz R-Class to be nothing
less than a reinvention of the family car concept. OWI contributor
Arv Voss said of the Mercedes, "The R-Class writes a new chapter in
the Grand Touring class, combining elegance, performance and
functionality."
Chris Jackson, onwheelsinc.com content manager said, "The R-Class
merges minivan multi functionality with luxury, and it's different
enough from a minivan that it may encourage others to follow."
For more information about the 10th Annual Urban Wheel Awards, to
obtain tickets, or to sponsor the event, visit http://
www.onwheelsinc.com , or call (313) 963-2209.
For more Mercedes-Benz news and information, visit eMercedesBenz at
www.eMercedesBenz.com