Subaru Breaks Ground For “Antenna” Dealership in Texas
Washington DC December 12, 2005; Subaru of America will break ground today on the future site of new dealership Subaru of Plano in Plano, Texas. The dealership will be built and owned by Subaru of America and leased to David Thomas, managing partner at Subaru of Dallas.
It will serve as one of many strategically located “antenna stores” Subaru is planning across the country “to provide more direct consumer preferences and retail experience feedback to its parent company Fuji Heavy Industries, Ltd..” Fred Addock, executive vice president of Subaru of America, said he is “extremely pleased to be in Plano to break ground on what will be a showcase facility for Subaru.
Our successful partnership with David Thomas and his group truly makes this possible. Plano is a beautiful city with a business friendly environment and its surrounding market area is the second largest in the country based on vehicle registrations.
Given the fact that the population is expected to grow here nearly 24 percent by 2009, we think it is also an excellent location to attract new customers to the brand and gain valuable feedback to continue to enhance the Subaru purchase and ownership experience.” Thomas shared in Addock’s excitement: “Subaru has the strongest product lineup in its history, and they are now evolving and enhancing their retail experience to support it," he said. I’m looking forward to being an integral part of the process and I’m more than willing to continue to invest in the bright future of the Subaru brand.”