Lexus Ranks Number One in J.D. Power and Associates Customer Retention Study(SM)

TORRANCE, Calif., Dec. 9, 2005 -- Lexus ranked number one in the J.D. Power and Associates 2005 Customer Retention Study(SM). Results released yesterday showed Lexus gaining 3.5 percentage points from 2004 to take the lead in 2005 by retaining 63.0 percent of its customers. The industry average was 49.6 percent. The study measures the percentage of new-vehicle buyers and lessees who replace a vehicle that was previously purchased new with a new vehicle from the same nameplate.

According to J.D. Power, vehicle quality and customer service experiences are key factors in influencing customer retention. "At Lexus, we strive to provide our customers with great products and a superb ownership experience," said Bob Carter, Lexus group vice president and general manager. "We respect our customers and their time which we believe leads to a better ownership experience and helps us cultivate brand loyalty."