Michelin North America Awards Digital Marketing to Campbell-Ewald

DETROIT, Dec. 9, 2005 -- Following a competitive review of its digital marketing requirements, Michelin North America has consolidated its digital communications with its other advertising and marketing communications for its car and light truck tires at Campbell-Ewald.

"We are delighted to devote more of our capabilities to creating and delivering all of Michelin's marketing communications messages," said Campbell-Ewald's Chairman and Chief Executive Officer Tony Hopp. "Consumers recognize Michelin as a premier world brand, and now we'll be better able to orchestrate how, when and where it's best to deliver influential messages during the very short tire buying decision process."

Like many major advertisers, Michelin is moving to establish greater responsibility and accountability for its communications. "Our goal is to partner with an agency that has the broad capabilities to help translate our strategic vision into appropriate and powerful messages, is motivated to determine the best delivery strategy and is willing to take responsibility for results," said Michelin's Parmeet Grover. "In addition to exciting strategic and creative digital proposals, Campbell-Ewald was best prepared to join our quest for a better way forward in our communications."

Michelin awarded the advertising assignment for its car and light truck tires to Campbell-Ewald in 2001 which coincided with the renewed role of the world-renowned Michelin Man in the United States.

The world's largest tire maker, Michelin (http://www.michelinman.com/ ) manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America. Headquartered in Greenville, S.C., Michelin North America employs more than 23,000 and operates 20 plants in 16 locations.

Campbell-Ewald is the nation's sixth largest advertising and marketing communications agency network, with more than 1,200 employees at its headquarters in Detroit, its agency in Los Angeles and five regional offices. In 2003, for the second consecutive year, the agency was named Adweek Agency of the Year - Midwest. The agency is part of The Interpublic Group of Companies . In addition to Michelin, Campbell-Ewald partners with a score of national brands, including ACDelco, Alltel Wireless, BISSELL, Chevrolet, Farmers Insurance, OnStar, the United States Navy and the United States Postal Service.