MINI USA Selects Butler, Shine, Stern & Partners as its New Agency for National Advertising Account

WOODCLIFF LAKE, N.J., Dec. 8, 2005 -- MINI USA announced today the selection of Butler, Shine, Stern, & Partners as its Brand Advocacy Partner. Butler, Shine, Stern & Partners, an agency located in Sausalito, California, was selected from a group of three finalists in a search spearheaded by Hasan & Co.

Butler, Shine, Stern & Partners will partner with MINI to create creative work including traditional, non-traditional and viral campaigns, which will complement the vibrancy of the brand. Four years after its launch, MINI is selling two and one-half times as many vehicles as originally planned. Butler, Shine, Stern & Partners' mission is to consolidate and secure that favorable market position while crafting unmistakable MINI communications and experiences required for long-term brand differentiation and sales growth.

"MINI is continually striving to keep its marketing as innovative as the car itself," said Trudy Hardy, Marketing Manager for MINI USA. "Butler, Shine, Stern & Partners share our vision that MINI is a product full of inherent excitement. They will help MINI continue to break new ground and push the envelope with creative marketing ideas."

Butler, Shine, Stern & Partners is a full service marketing communications agency based in Sausalito, California. The agency provides services in advertising, online, design and brand consulting through its four divisions, Butler Shine & Stern, SF Interactive, Gargantua Design and Influx Strategic Consulting. One of the largest independent agencies on the West Coast, BSSP is recognized for its ability to provide highly creative, fully accountable marketing solutions to a broad array of marketers including Converse, LucasArts, Diageo Chateau & Estates, Health Net, Sun MicroSystems, TIAA-CREF, Quantum, and Weider Nutritional Products.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

   
http://www.bmwgroupna.com/
   http://www.bmwusa.com/
   http://www.bmwmotorradusa.com/
   http://www.miniusa.com/
   http://www.rolls-roycemotorcars.com/