Saturn Gets Help Tor its Digital Media Marketing

CAMBRIDGE, Mass.--Dec. 6, 2005--Sapient , a business innovator, today announced that it has helped Goodby, Silverstein & Partners (Saturn's agency of record) deliver a rich consumer experience for new vehicle shoppers visiting the Saturn website (www.saturn.com). The project is part of the agency's larger initiative to elevate the Saturn brand experience and drive the automotive manufacturer's new upscale brand positioning. The newly designed Saturn website now delivers deep consumer experiences through rich content that engages shoppers and enables highly informed purchase decisions. Sapient worked closely with Goodby, Silverstein & Partners to build a site that accurately expresses an exciting new direction for Saturn and, more importantly, consumers.

"We redesigned our website to reflect an upscale and elegant brand image while also providing us with the tools to generate new vehicle sales leads," said Saturn CRM and Interactive Marketing Manager, Dan Anderson. "We valued Sapient's unique ability to successfully marry technology and creative expertise in an accelerated timeframe. They had an innate understanding of how to engage online consumers that was balanced by their sharp focus on business results. We're confident that this solution will not only reinforce our brand image but will ultimately drive consumers to our showrooms."

Not Just Another Pretty Face

In addition to selecting Sapient for their web development expertise, Goodby, Silverstein & Partners teamed up with Sapient to develop an analytics plan for Saturn. "Changing brand perceptions with a cleaner more elegant site was just one objective of the redesign," said Goodby, Silverstein & Partners Interactive Account Manager, Shelby Hodgkins. "We also designed Saturn.com with the objective of increasing success events such as new vehicle sales leads and brochure requests, and the Sapient analytics team developed a meaningful plan for reporting results."

"The ultimate marketing power is creating compelling customer experiences that drive growth and profit," said Sapient Vice President, Bob Tekiela. "We worked closely with Goodby, Silverstein & Partners, leveraging our combined expertise in customer-centered design and integrated data analytics, to uncover meaningful sales and marketing insights for Saturn. This delivers compelling and engaging customer interactions that will drive measurable results."

About Sapient

Sapient, a business innovator, helps clients achieve extraordinary results from their customer relationships, business operations and technology. Leveraging a unique approach, breakthrough thinking and disciplined execution, Sapient leads its industry in delivering the right business results on time and on budget. Sapient works with clients that are driven to make a difference, including BP, Essent Energy, Harrah's Entertainment, Hilton International, Janus, National Institutes of Health (NIH), Sony Electronics, Sprint Nextel, the U.S. Marine Corps, and Verizon.

Founded in 1990, Sapient is headquartered in Cambridge, Massachusetts, and operates across North America, Europe and India. More information about Sapient can be found at www.sapient.com.

Sapient is a registered service mark of Sapient Corporation.