Brandimensions Announces Tremendous Success With an Industry Research Program Across the Automotive, Entertainment and Financial Services Sectors
TORONTO--Dec. 5, 2005--| Topical, Issue-based Industry-specific Reports Capture and Analyze Market Intelligence from Blogs, Chats and Discussion Forums to Help Organizations Make Critical Business Decisions |
Marketing executives across the automotive, entertainment (television, theatrical releases, music, gaming) and financial services are gaining valuable leading indicators of online consumer sentiment and buzz from an innovative research program from Brandimensions Inc. - an international leader in the online brand protection and market intelligence services. The company's Industry Research Program, which was introduced in September, is designed to provide business managers at any company with near real-time consumer intelligence reports that provide consumer insight on industry wide issues. These cost-effective reports compile and analyze customer feedback and buzz from Internet blogs, chat rooms, forums and other online channels, providing organizations with unbiased consumer sentiment.
Topics of reports already issued by Brandimensions include the viability of TiVo's brand, the impact on auto makers' brands from this year's employee discount promotions, and the recent Hollywood box office slump. Brandimensions' most recent report on TiVo found that as a brand, the company was losing ground to digital video recorders offered by major cable companies, which had more functionality, better features, and more affordability. The box office report concluded that the primary cause for the current box office slump is the perceived lack of quality films being produced with almost half of movie goers stating that current releases do not appeal to them. Upcoming report topics include current television programs and their ratings, the travel industry - including hotels and customer experience - and phishing trends in financial services from 2005.
Global companies can leverage the Brandimensions reports to help drive critical business decisions about brands, marketing, product development and public relations in a timely, results-oriented, tactical manner. Brandimensions combines powerful technology with human intelligence to deliver actionable market intelligence solutions that solve everyday business challenges by analyzing millions of relevant consumer comments about specific industries, products, and trends on a daily basis. By leveraging this collected data, each Brandimensions' report includes analytical indexes that deliver business value through a series of leading indicators - including consumer purchasing intent, customer satisfaction, brand and message perception, product performance and competitive positioning.
"By leveraging the real time content available on the Internet to measure consumer sentiment and buzz, Brandimensions has the ability to capture what the public truly is thinking and talking about," said Bradley Silver, CEO of Brandimensions. "Because the analyzed content is not driven by outside factors such as surveys or focus groups, the reports provide an un unbiased commentary on issues and trends affecting real people. As a result, Brandimensions is able to provide strategic and actionable analysis not available from any other service offering."
Customers can sign up for a research license for access to all reports or purchase individual reports. Brandimensions will be issuing research reports on a monthly basis. For a schedule of upcoming reports please visit http://www.brandimensions.com/resources/
Editors: To schedule interviews with Brandimensions research directors on upcoming topics, please contact Jason Keith of Lois Paul & Partners at 781-782-5000.
About Brandimensions Inc.
Incorporated in 2000, Brandimensions delivers actionable market intelligence and brand protection solutions that solve everyday business challenges. The company's unique methodology, which combines the power of technology with the intelligence of human analysis, enables the delivery of industry leading practices and programs in market intelligence and brand protection. Brandimensions is a rapidly growing, client focused, ambitious company quickly establishing itself as the industry benchmark in both Market Intelligence and Brand Protection services. Brandimensions believes in its clients and is committed to delivering an actionable business service to the best of its abilities each and every day. Headquartered in Toronto, Canada, Brandimensions' offices are located in the United Sates and Singapore.