The Cobalt Group Receives 2005 CustomerSat ACE Award

SEATTLE--Dec. 2, 2005--The Cobalt Group, Inc., the leading provider of marketing services to the retail automotive industry, today announced that it has won a 2005 ACE Award in Customer Excellence from CustomerSat, the leader in real-time customer feedback solutions. The CustomerSat ACE awards certify, acknowledge and celebrate outstanding achievements in customer satisfaction.

"Other measures come and go, but customer satisfaction is the most durable predictor of customer loyalty, long-term growth, and corporate value. It is also the measure that customers themselves care most about," said John Chisholm, CustomerSat chairman & CEO. "The CustomerSat ACE Award confirms to the world Cobalt Group's commitment to customer satisfaction and its success in achieving customer satisfaction."

Receiving a CustomerSat ACE Award demonstrates both rigorous application of customer feedback processes and outstanding performance as measured by those processes. It also recognizes Cobalt's eCare services organization, which is chiefly responsible for serving dealership customers and providing unmatched customer support. eCare is an integral part of every Cobalt solution. From implementation of products, to ongoing technical support, to maintaining customer relationships, eCare service and support are tailored to customers' business needs and seamlessly integrated into their total solution.

"We are honored to receive a 2005 CustomerSat ACE Award," said John Holt, president and CEO of The Cobalt Group. "It validates our focus on customer satisfaction, which is one of our core principles. We are pleased that our solutions and ongoing support services help dealers close more sales and cultivate lifetime owner loyalty with their customers."

ACE Award Selection Criteria

Qualifying performance is a combination of customer satisfaction mean scores and top-box rating percentages maintained during the year. CustomerSat ensures that the survey processes on which metrics are based are rigorous, defensible and repeatable. Surveys may use either a census of customers or representative sampling with specified minimum confidence levels and maximum margins of error. For more information, see www.customersat.com/Services/aceawards.asp.

About The Cobalt Group, Inc.

The Cobalt Group is North America's leading provider of automotive marketing services. For more than a decade, Cobalt's exclusive mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profits. Cobalt provides marketing services to more than half the automotive dealerships in the United States, Canada and Mexico and is endorsed by more than two-thirds of the world's major automotive manufacturers. Cobalt is endorsed by the American International Automobile Dealers Association (AIADA). For more information about The Cobalt Group, please call 800-909-8244.

About CustomerSat, Inc.

CustomerSat is the leading provider of enterprise solutions for measuring, analyzing, and managing enterprise-wide action responding to real-time customer feedback. With advanced technologies and proven market research techniques, CustomerSat delivers feedback solutions for service and support, sales and marketing, HR, channel and partner management, IT, website operations and e-commerce, supply chain management and investor relations. CustomerSat is headquartered in Mountain View, California, with offices in the UK. For news, product demonstrations, and other company information, visit www.CustomerSat.com or call 1-800-372-7772.

Cobalt and The Cobalt Group are trademarks of The Cobalt Group, Inc. All other trademarks and trade names are the property of their respective owners.