Mazda North American Operations and Proxicom Announce Redesign of MazdaUSA.com

RESTON, Va.--Nov. 3, 20050, 2005--Proxicom, Inc., a leading Internet consulting firm, and Mazda North American Operations (MNAO) announce the redesign of MazdaUSA.com to appeal to a wider variety of consumers and offer an improved online experience.

MazdaUSA.com showcases a stylish new design, improved navigation, enhanced usability, and faster loading pages. With the new design MNAO intends to reach a more diverse customer base, necessary to reflect their evolving brand image and expanding line of automobiles.

Working closely with MNAO, their advertising agency and other third party firms, Proxicom has implemented solutions for Mazda that enhance the automotive consumers' online experience as well as assist in moving the consumer through various stages of the shopping process and ultimately to a dealership. For MazdaUSA.com Proxicom has improved on their previous implementation, which included a nationwide dealer inventory search, configurator, owners site and loyalty programs, and the design of an innovative lead generation system.

MNAO recently renewed their partnership with Proxicom who will continue to provide Web development, design and strategic consulting services for the North American arm of Mazda. Proxicom began work on the account in 2002 and since that time MazdaUSA.com has seen incremental growth in the number of site visitors and leads generated. The website currently delivers roughly 30,000 leads per month to dealerships across the country.

"Proxicom's team has demonstrated an expert knowledge of Internet technologies, business strategy, and automotive marketing solutions," said Rudy Privitelli, Group Manager, Relationship Marketing for MNAO. "We believe we have found an ideal interactive partner, Proxicom has become a passionate stakeholder in the Mazda brand."

"To assure that the redesigned site met customer expectations as well as business objectives, Proxicom tailored its proven customer-centric design process to the unique needs of Mazda," said Greg Morrell, Proxicom's Client Services Managing Partner, Automotive. "We created customer profiles and user scenarios, conducted industry benchmarking studies and focus groups and fine-tuned the usability of the site through an iterative design process with several rounds of usability testing. As a result we are confident that the design and functionality will appeal to a wider variety of automotive customers and ultimately drive incremental sales to dealers."

About Mazda North American Operations

Mazda North American Operations is responsible for the sales and marketing, customer parts and service support of Mazda vehicles in the United States. Headquartered in Irvine, California, MNAO has more than 700 dealerships nationwide. www.mazdausa.com

About Proxicom

Proxicom, Inc., an internationally recognized Internet consulting firm, delivers custom-tailored web applications, industry-specific solutions, and system integration services to Global 1000 organizations. Through the experience and ongoing passion of our talented professionals, Proxicom provides specialized technology development expertise across a number of select industry groups including: Automotive, Healthcare, and Financial Services. Founded in 1991 as a systems integrator, Proxicom, an affiliate of Gores Technology Group, LLC, has developed and built web solutions for such blue-chip companies as ExxonMobil, Chevron, Dupont, GMAC and Toyota Motor Sales, among many others. Headquartered in Reston, VA, Proxicom also has offices in New York, Los Angeles, Irvine and San Francisco. www.proxicom.com