Honda Taiwan Adds DataDotDNA to Entire Production
Range
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Honda Taiwan Adds DataDotDNA to Entire Production Range
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<http://www.asiacorpnet.com/public/nr_left.jpg> Honda Motor Co.,
Ltd. <http://www.asiacorpnet.com/company_show.asp?compid=74>
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<http://www.asiacorpnet.com/public/nr_left.jpg> DATADOT
TECHNOLOGY LIMITED
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General>
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Sydney, Australia, Nov 29, 2005 - (ACN Newswire) - The Directors of
DataDot Technology Limited (ASX: DDT) are pleased to advise that Honda
Taiwan has announced it will apply DataDotDNA to its entire production
range, which will exceed 30,000 vehicles annually.
The decision is effective 1 December 2005. At the formal launch ceremony
in Taipei the President of Honda Taiwan, Mr Kazushi Mitsui, said, "This
is effectively DNA for Honda cars. Each car will have its own unique ID,
so if stolen a car or its parts will be easily identified and the people
selling stolen parts will be identified". The Commissioner of the Crime
Investigation Bureau, Mr Yang T.C., said, "I applaud this system, which
will assist police investigation and deter vehicle theft."
The Chief Executive Officer of DataDot, Mr Ian Allan said: "The decision
by Honda Taiwan to apply DataDotDNA to all models is a major step in the
company's development. It is an important development strategically as
it establishes a very significant base for DDT's further expansion into
the Asian market. In the Taiwan market alone there are 360,000 new
vehicles and 600,000 used vehicles sold each year. Now that Honda has
taken a competitive lead over the rest of the field in terms of vehicle
ID and security, we believe there will be other vehicle manufacturers
who want to match the market leader."
About DataDot Technology Limited (DDT DDT is a leading asset
identification company, with expanding global operations. DDT has
invented, patented and commercialised an asset identification technology
that provides greater asset security, proves authenticity of product,
assists in proving ownership, and acts as a deterrent to thieves.
The DataDotDNA technology has gained acceptance around the world and is
currently sold in Australia, UK/Europe, USA, Canada, South Africa,
Indonesia, Taiwan, Thailand, Hong Kong, China, New Zealand, Russia and
Poland. DataDotDNA customers include a number of major vehicle suppliers
in various regions including Audi, Nissan, BMW, Subaru, Ford Performance
Vehicles, Porsche, Holden Special Vehicles, Isuzu, Avis, Mitsubishi,
Toyota and VW.
About Honda Motor Co., Ltd.
Honda is one of the leading manufacturers of automobiles and power
products and the largest manufacture of motorcycles in the world. Honda
has always sought to provide genuine satisfaction to people worldwide.
The result is more than 120 manufacturing facilities in 30 countries
worldwide, producing a wide range of products, including motorcycles,
ATVs, generators, marine engines, lawn and garden equipment and
automobiles that bring the company into contact with over 17 million
customers annually.
About DATADOT TECHNOLOGY LIMITED
The Company has developed a patented microdot application technology
that allows various types of assets and their component parts to be
uniquely marked and made uniquely identifiable.
Contact:
Mr Ian Allen
Chief Executive Officer
DataDot Technology Limited
TEL: +612 9975 4777
Fax: +612 9975 4700
Web: www.datadotdna.com
_____
Nov 29, 2005
Source: DATADOT TECHNOLOGY LIMITED(ASX: DDT) (ZOBEX: DD6)
Topic: New market for product
Sectors: Auto General, Security General
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