MotorSports Emporium Inc. Establishes Sales and Marketing Department and International Distribution Strategy for Quadriga MotorSports(TM) Brands; GS610(TM) -- Coming to a Store Near You

SCOTTSDALE, Ariz.--Nov. 2, 20058, 2005--MotorSports Emporium Inc. (OTCBB:MSEP) announces today that it has established a full sales and marketing department for international distribution of its Quadriga MotorSports(TM)-branded products. Its initial objective is to create a significant "best of breed" brand and further penetrate the lucrative auto supply chains to sell its GS610(TM) high-performance brake fluid. The sales and marketing department will be led by the newly hired national sales manager.

David Keaveney, president and CEO of MotorSports Emporium Inc., said, "Under the Quadriga MotorSports(TM) brand we are building an entire division based upon motor sports-related products, parts and accessories. Our national sales manager will lead a sales force to penetrate the nationwide auto supply chains and independent speed shops. Our distribution targets include the largest and best-known stores within the motor sports industry. Collectively these conglomerates have over 4,000 locations and are no doubt principal players throughout the motor sport circuits producing billions in revenue from loyal fans.

"Hiring a national sales manager allows our key executives to leverage their time to further develop the organization, generate revenue-producing opportunities and grow our existing divisions. In the end, our mission is delivering numbers, and when you really think about it, it's our relationships and key decision makers (within the motor sports industry) that could virtually have GS610(TM) coming to a store near you," Keaveney concluded.

Quadriga MotorSports'(TM) sales and distribution strategy is to create an international network of retailers, wholesalers and distributors. These relationships will be maintained by an active in-house sales force and relationships with industry independent representatives known as jobbers.

Quadriga MotorSports'(TM) marketing strategy is to establish a communication channel to auto parts buyers around the world. Through our strategic relationships with key motor sports personalities we intend to parallel their "superstar" brand with ours. Further, when a consumer thinks of braking performance, GS610(TM) will be top of mind and the brand of choice. Quadriga intends to continue looking for key motor sports endorsements of its products and using those endorsements as a beacon to guide consumers to its brands.

About MotorSports Emporium Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information visit www.motorsportsemporium.com. For product, visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com and www.quadrigamotorsports.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.