'Watch The Road' Campaign Promotes Safety First When It Comes to Video in the Vehicle

NEW YORK, Nov. 28, 2005 -- STORY SUMMARY: THIS IS A MULTIVU SPECIAL REPORT.

AS FAMILIES HIT THE ROAD THIS HOLIDAY SEASON, THE CONSUMER ELECTRONICS ASSOCIATION HAS SOME SUGGESTIONS ON HOW TO MAKE YOUR TRIP SAFER AND MORE ENJOYABLE. THE ADDITION OF REAR-SEAT VIDEO ENTERTAINMENT AND DASHBOARD GPS NAVIGATION SYSTEMS MAY BE THE PERFECT WAY TO ELIMINATE COMMON DRIVER DISTRACTIONS, SUCH AS CALMING UNRULY CHILDREN AND READING ROAD MAPS.

IN RECOGNITION OF CONSUMER NEEDS AND SAFETY, THE ASSOCIATION'S MOBILE DIVISION PROPOSES THREE BASIC GUIDELINES WHEN PUTTING THESE GREAT TECHNOLOGY TOOLS TO WORK.

MEGAN POLLOCK, SPOKESWOMAN FOR CEA, EXPLAINS MORE ABOUT THE "WATCH THE ROAD" CAMPAIGN:

"Consumers are realizing the multiple benefits of in-car entertainment and navigation systems. When used properly, these products help drivers stay focused on the road. Drivers need to remember the C-A-R acronym: Consult your owner's manual for proper use, Assure systems are installed by Mobile Electronics Certified Professionals, and, Remember to drive safely and let your passengers be entertained."

  FOR MORE, VISIT WWW.DIGITALDRIVER.ORG.
  I'M DANIELLE ADDAIR.

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AUDIO PROVIDED BY: CONSUMER ELECTRONICS ASSOCIATION

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