BMW Selects Dotglu as Its New CRM Agency

NEW YORK, Nov. 21, 2005 -- BMW North America has selected New York-based Dotglu, LLC as its new Consumer Relationship Management (CRM) agency-of-record. This selection was a result of a national agency search that began in July 2005. Dotglu will work in direct partnership with GSD&M, the lead agency recently awarded the BMW national brand and advertising business.

As the CRM partner company, Dotglu will work with GSD&M and BMW to maximize the total customer experience in all areas of CRM, direct marketing, database marketing and interactive marketing initiatives, including the redesign of http://www.bmwusa.com/.

"We could not be more pleased about the fact that Dotglu will be coming on board as part of the BMW team. In the end, our relationship with consumers is the most important relationship we have as a brand. We believe that Dotglu is the ideal business partner for us to enhance, broaden and redefine our direct communications with consumers," said Patrick McKenna, Manager, Marketing Communications.

"The opportunities for BMW are endless. The company that produces the best cars in the world should have the best advertising and best relationship marketing programs," said Steve Thibodeau, President, Dotglu. "It is our intention to build and expand BMW's leadership in any area that they compete, and deliver strategies and creative ideas that will completely redefine how brands and consumers interact."

Dotglu LLC

Dotglu was created to bring fresh, inventive thinking and superb creativity to the disciplines of customer relationship marketing, Direct and Interactive marketing. Dotglu is a company fueled by passion to create programs that consider the entire customer experience by providing brand- centric, integrated solutions that are not only innovative, but also strategically-based and results driven. Clients include: Verizon, Beech-Nut, The Gap, Citibank AAdvantage, Mohegan Sun, Seiko, NetJets, KAO Brands (Jergens, Biore, Ban, John Frieda, Curel), and Edward Jones. Dotglu is an MDC Partners company.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

  
http://www.bmwusa.com/
  http://www.bmwmotorradusa.com/
  http://www.miniusa.com/
  http://www.rolls-roycemotorcars.com/

NOTE TO EDITORS: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: http://www.press.bmwgroup.com