Auto Manufacturer BMW Extends Advertising Contract with Branded Media Subsidiary Executive Media Network

NEW YORK--Nov. 1, 20057, 2005--Branded Media Corporation (BMCP) announced today that its wholly owned subsidiary, Executive Media Network (EMN), recently received a contract extension from BMW.

Founded in 1998, EMN is a location-based media firm, which places print display advertising in airline clubs and first class lounges of most major airline carriers. BMW extended its contract with EMN to cover November and December of 2005.

The extension generates gross revenue in excess of $400,000 and brings 2005 total expenditure by BMW with EMN to over $1,000,000.

Joe Coffey, Chief Operating Officer of Branded Media, commented, "The BMW transaction reaffirms our decision to acquire EMN and gives us great confidence in the ability to grow that business."

EMN currently can sell over 400 poster locations throughout the world in 138 airline clubs and first class lounges, creating approximately 6.5 million impressions monthly. This network provides advertising clients with the critical audience mass and reach required for national advertising campaigns. EMN has exclusive agreements with its airline partners, which include: Delta, US Airways, Continental Airlines, Air France, and Virgin Atlantic, among others.

Branded Media Corporation is a Madison Avenue based diversified media company that links production, advertising and marketing in ways which will continue to reach the ever more elusive consumer. The Company identifies, extends and manages brands by creating distinctive market opportunities. Utilizing multimedia platforms and repurposing, BMC positions brands and actively seeks creative retail partners to market merchandise directly related to the content it creates for television, print, internet and other media outlets. Branded Media takes a unique comprehensive approach to brand building through creative, strategic brand messaging designed to increase awareness and sales of consumer products and services.

Certain forward-looking statements made on this press release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current management expectations that involve risks and uncertainties that may result in such expectations not being realized. Potential risks and uncertainties include, but are not limited to the risks described in the company filings with the Securities and Exchange Commission.