Survey Found That More than Half of Americans Will Stay
Home This Thanksgiving
Hello,
AIG Auto Insurance asked Americans how they will avoid Thanksgiving
traffic, if they prefer mom or Emeril Lagasse to cook their Thanksgiving
feast and what TV family they most resemble during Thanksgiving dinner. The
responses to these questions, and others about family and travel, were
released today.
Contrary to the typical holiday gridlock, the survey revealed that 61
percent of Americans will not travel this Thanksgiving and 31 percent plan
to drive to their Thanksgiving destination.
For details about AIG Auto Insurance's Thanksgiving survey, please find the
press release below.
If you are interested in some additional survey data or would like the
accompanying graphs, please feel free to contact me at 212-601-8345.
Thank you!
Jen
_______________________________
Jennifer Correa
Porter Novelli for AIG Auto Insurance
212-601-8345
HOME FOR THE HOLIDAY! SIXTY-ONE PERCENT OF AMERICANS WILL STAY HOME THIS
THANKSGIVING, ACCORDING TO AN AIG AUTO INSURANCE SURVEY
Regardless of Americans’ Travel Plans, Spending Time with Friends and
Family is Key this Thanksgiving
NEW YORK, November 16, 2005 – According to a recent survey by AIG Auto
Insurance, nearly two-thirds (sixty-one percent) of Americans will not be
traveling this Thanksgiving holiday despite it being one of the most
well-traveled holidays. However, 31 percent of Americans plan to drive to
their Thanksgiving destination.
Regardless of Americans’ travel plans, spending time with friends and
family is key this Thanksgiving.
“On the holiday known to be the heaviest traffic day in America, we were
surprised to find that a majority of Americans will spend Thanksgiving at
home,�?? said Elise Martin of AIG Auto Insurance. “However, we learned some
surprising tidbits about Americans’ Thanksgiving preferences – from the
preferred person cooking the meal to which TV family they most resemble
during the holiday.�??
The Early Bird Gets the Turkey
The majority of Americans, 59 percent, consider staying home the best
strategy for avoiding Thanksgiving traffic. Among those who are traveling,
there is a three-way split as to what is the best strategy: leaving the day
before, leaving early that holiday morning or taking back roads.
Those hitting the road this Thanksgiving already anticipate “Are we there
yet�?? to be the most uttered phrase on their way to dinner (57 percent),
followed by “Slow down!�?? (21 percent), “Do you know where you are going?�??
(11 percent), “Could you drive faster!�?? (7 percent), and “You missed the
turn!�?? (4 percent).
What’s Cooking?
The majority of Americans, 57 percent, prefer that mom cooks the meal
rather than a celebrity chef. However, those who appreciated a gourmet
twist are most likely to choose Emeril Lagasse (20 percent), followed by
Martha Stewart (11 percent), Rachael Ray (9 percent) and Mario Batali (3
percent).
Speaking of celebrities, the majority of Americans think their Thanksgiving
dinner table most resembles that of the Cleavers (36 percent). Twenty-six
percent liken their turkey table to the cast of Friends and 23 percent see
the Simpsons as their spitting image. Eight percent believe their family
most resembles the Sopranos and another eight percent say they are most
like the Addams Family.
So Much for the Effects of Tryptophan!
Only, 10 percent of Americans take post-turkey naps, according to the
survey. The majority of women, 60 percent, clean up right away while most
men, 42 percent, head for the TV. Additionally, 11 percent of Americans
unbutton their pants post-dinner.
For more information on the AIG Auto Insurance Thanksgiving survey or to
take the survey online, please go to www.aigauto.com.
Survey Methodology
AIG Auto Insurance commissioned Russell Research of New York, NY to conduct
an online survey October 28 through October 31, 2005. They interviewed
1,051 American adults, 18 years old and older.
The sample was weighted to provide a national representative and
projectable estimate of the adult population. Sampling error for a survey
of this size is +/- 3.1 percent at the 95 percent level of confidence.
About AIG Auto Insurance
AIG Auto Insurance, the fastest-growing name in auto insurance,
consistently provides consumers with the opportunity to save on their auto
coverages without sacrificing service. With over 1 million policyholders
underwritten by member companies of American International Group, Inc.
(AIG), AIG Auto Insurance sales, service and claims representatives are
available around-the-clock, 24-hours-a-day, 7 days-a-week. In addition,
aigauto.com delivers on-line sales, service and claims reporting made easy.
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