BMW Selects GSD&M As Its New Advertising Agency

AUSTIN, Texas, Nov. 14, 2005 -- BMW North America announced today that it has selected GSD&M, Austin as its new US advertising agency. GSD&M was selected from a group of 4 finalists. The search for a new national ad agency began in July 2005 and was spearheaded by Select Resources International.

GSD&M will work with BMW to create national broadcast spots and print ads, which will communicate the vibrancy of the brand. Publicis (New York, NY/Dallas, Texas) and Grey will continue as BMW's regional ad agencies.

"We feel confident that GSD&M will offer us a fresh, exciting perspective and an inventive new edge for the BMW brand," said Jack Pitney, Vice President, Marketing, BMW of North America. "BMW has carved out a unique niche in the industry by placing a premium on constant innovation and creativity. We believe GSD&M is the right agency to help us memorably convey the outstanding qualities of our brand to the public."

"BMW is a best in class brand. Full of life. Built with innovations. Uncompromising in quality and character," said Roy Spence, president of GSD&M. "GSD&M is honored and so very proud to represent this brand of great purpose."

GSD&M, an agency based in Austin, Texas has been instrumental in building the brands of some of the country's most respected and successful companies including Wal Mart, MasterCard and Dreamworks. Most recently they created a nationally lauded campaign for the American Red Cross to help raise money for hurricane relief.

GSD&M

Since its founding by six college students in 1971, Austin-based GSD&M has grown to more than 600 people and 2004 billings estimated at more than $1.4 billion. GSD&M has become widely known for developing visionary ideas for brands with a purpose. Some of those brands include Wal-Mart, SBC, Chili's Grill & Bar, Southwest Airlines, the U.S. Air Force, DreamWorks and MasterCard. GSD&M is part of Omnicom Group, Inc.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

   http://www.bmwusa.com
   http://www.bmwmotorradusa.com
   http://www.miniusa.com
   http://www.rolls-roycemotorcars.com