Two Major Enhancements for California Speedway

Officials Announce Rebranding Strategy to Include New Midway and Logo

FONTANA, Calif., Nov. 14 -- California Speedway, the West Coast's premier sports and entertainment venue, unveiled plans for a new Midway and a new logo for the Southern California motorsports facility. Specifically, the redesigned Midway and logo will help bring the Southern California culture into the California Speedway brand.

The new logo will be implemented immediately, while the Midway construction will begin after the February NASCAR NEXTEL Cup Series AUTO CLUB 500 and will open for the 2006 Labor Day SONY HD 500 weekend (September 1-3).

"Our goal when this project is finished is to set a new standard for sports facilities," said California Speedway President Gillian Zucker. "California Speedway's location in the backyard of Los Angeles makes a focus on fan entertainment and amenities not only logical, but a great way to differentiate our track from NASCAR's other stops. It's just one of many new features to make the AUTO CLUB 500 and SONY HD 500 'must attend events' for race fans from Birmingham to Beverly Hills."

Taking California Speedway to new heights with an enhanced look and feel is a new Midway that features a town center, retail store and concert stage. Driver merchandise trailers will wrap around promotional displays throughout the Midway to create a street festival atmosphere. Guests will have easy access to the Midway from the west side of the property with a new accessible bridge from Lot 11.

A full-service outdoor cafe with cuisine by celebrity chef Wolfgang Puck will sit at the center of the Midway behind the grandstands. "I'm very excited about our new cafe at California Speedway," said Wolfgang Puck, world-renowned chef and owner of Wolfgang Puck Catering. "I've been a fan of auto racing all of my life and am looking forward to being trackside at the NASCAR race when we open in September." Puck was present at Monday's announcement.

Other key elements in the new Midway include shade features, modified entry gates, expanded hospitality areas, radio broadcast locations, giant video walls, leisure areas and grass and water accents. The new midway, bringing the majority of the key entertainment features within California Speedway's fence line, will nearly double the midway footprint from 12.2 acres to 23.8 acres.

Jeff Gordon, four-time NASCAR NEXTEL Cup Series Champion and driver of the No. 24 DuPont Chevrolet, was a special guest at Monday's announcement. "I'm very excited about the changes California Speedway is making," said Gordon, a three-time California Speedway winner. "Enhancing the fan experience is a priority for everybody in our sport. I know NASCAR and all of the teams are looking forward to seeing the new amenities the Speedway has planned."

California Speedway has redesigned the track's logo from the classic swoosh that has represented the Speedway since opening in 1997 to a sophisticated moniker that showcases the Southern California roots of the region surrounding the venue. The new logo features the racetrack from the perspective of the start/finish line. This image represents all roads leading to California Speedway. The effect also creates a mountain peak symbolic of Cucamonga Peak that extends over the backstretch of California Speedway. Golden klieg lights, representative of a Hollywood premier, light the way to California Speedway.

Media and race fans interested in tracking the changes and improvements taking place at California Speedway may do so online at www.californiaspeedway.com. A special news section will be devoted to California Speedway's makeover.

Zucker also announced the addition of Gameday Management Group, a full- service traffic-management and parking organization that will oversee the traffic and parking logistics on NASCAR race weekends. The Orlando based organization has orchestrated some of the nation's biggest events, including the most recent Presidential Inauguration, the Salt Lake City Winter Olympics, most recent Super Bowls (XXXV-XL), MLB All-Star Game (2004-2005) and the Daytona 500.

California Speedway is owned by International Speedway Corporation, a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. For more information, visit the company's Web site at www.iscmotorsports.com.

Wolfgang Puck Catering currently operates restaurants and catering services nationally in several leading cultural centers in major markets including the Chicago Museum of Contemporary Art, the Saint Louis Art Museum, the St. Louis Science Center, the Natural History Museum of Los Angeles County, Benaroya Hall in Seattle, the Contemporary Art Museum St. Louis, the Museum of Science Boston, Walker Art Center in Minneapolis, Indianapolis Museum of Art, the de Young / Legion of Honor in San Francisco, the new Freedom Forum Newseum in Washington, DC, and Georgia Aquarium in Atlanta.

NOTE TO EDITORS: A fact sheet for the new logo and midway, as well as visuals are available on California Speedway's media website. For detailed information, please visit www.californiaspeedway.com/media.