Roswell Toyota Scion Grand Opening Ceremony November 10, 2005

  WHO & WHAT:            Roswell Toyota Scion

  WHEN:                  Thursday, Nov. 10, 2005
                         2:00 - 3:15 pm Grand Opening Ceremony
                         3:15 - 6:00 pm Dealership Open House

  WHERE:                 Roswell Toyota Scion (505) 622-5860
                         2211 West 2nd Street
                         Roswell, N.M.

  MORE INFO:             1:45 pm     Roswell High School Cheerleaders &
                                      Band
                         2:05 pm     F-15 Fly-Over/Star Spangled
                                      Banner/Presentation of Colors
                         2:20 pm     New Mexico Military Institute Drill
                                      Team/Valley Christian Academy
                                      Cheerleaders
                         2:30 pm     Certificate of Proclamation presented
                                      stating Nov. 10 as "Roswell Toyota
                                      Scion Grand Opening Day"
                                      -- Roswell Mayor Bill Owen
                         2:45 pm     Goddard High School Cheerleaders &
                                      Band
                         2:55 pm     Katana Sword Presentation -- David
                                      Goldberg, Toyota
                                      Denver Region Assistant General
                                      Manager
                         3:05 pm     Building Dedication -- Dealership
                                      Principal Tom Krumland
                         3:15 pm     Ribbon Cutting Service -- Chamber of
                                      Commerce Redcoats
                         3:20 pm     Open House

                         Friday & Saturday -- Radio Station Remotes On-Site

                         Dealership Statistics:
                         Built using Toyota's new ImageUSA II Dealership
                          Design
                         35,000+ square feet
                         Took only nine months to build
                         Finalizing process to be a LEED Certified Facility
                          (energy efficient, Earth friendly)
                         First retail facility in New Mexico to attain LEED
                          certification
                         Employs more than 75 employees

  CONTACT:               Mike Moore, Roswell Toyota Scion Marketing Director
                         (505) 622-5860

PRNewswire -- Nov. 9