MotorSports Emporium Creates New Division; GS610(TM) Maximum Performance Brake Fluid Begins Awareness Campaign

SCOTTSDALE, Ariz.--Nov. 9, 2005--MotorSports Emporium Inc. (OTCBB: MSEP), a fast track motor sports company specializing in die cast collectable cars, automotive and racing art, original racing memorabilia and product licensing, announced today the opening of its latest division: Quadriga MotorSports(TM).

David Keaveney, president and CEO of MotorSports Emporium, commented, "Quadriga MotorSports(TM) was created out of necessity. MotorSports Emporium has several brand names: ScaleCars -- our die cast model car line, DriversDigs -- race worn memorabilia and PitStopStudios -- automotive art. Quadriga MotorSports(TM) will become a brand or line extension which focuses on high-performance auto parts, accessories and products."

Currently the Quadriga MotorSports(TM) Web site is under development.

"Under our new division, Quadriga MotorSports(TM), we are creating a new conceptual base which is designed to deliver results under a brand name. In essence, Quadriga MotorSports(TM) has become a platform to deliver superior products to our customers. By creating a brand name we essentially are designing a broad-based opportunity to roll out additional products with a recognizable name that is accepted throughout the marketplace. Without a doubt we believe the Quadriga brand name will be synonymous with quality and performance," continued Keaveney.

"It became evident that mass advertising and direct mail campaigns, at best, would only increase sales temporarily. To better preserve the longevity of our overall success and effectively build name recognition, credibility and satisfaction, it was vital to launch an awareness campaign for GS610(TM). Our awareness campaign will bring us closer to our customer, the end user, allowing us to understand their needs much better than we have in the past. With product verification and testimonials being our No. 1 priority during this campaign, it is imperative to collaborate with different racing series, private individuals, public car clubs and industry specialists. Our goal is to have GS610(TM) in a verity of situations where extreme braking occurs," stated Keaveney.

"Having solid testimonials and user validations enforces the superiority of our product and opens many doors to club racers, speed shops and distributors. The basic concept behind our awareness campaign is to separate GS610(TM) from its competitors, on all fronts, including real world experiences, quality of product, price points, profit margins and market support. We are looking toward manufacturer's reps for assistance in placing GS610(TM) in a variety of automotive outlets, and with our revised price point of $21.95 per bottle, we can deliver superior profit margins to both distributors and jobbers. We are not looking for simple sales; in fact, we are looking for business opportunities. We are creating a collaborative effort with our business customers to further build upon their operation, which will ultimately secure larger sales," continued Keaveney.

Keaveney concluded, "We have created a tremendous amount of interest in GS610(TM) and are utilizing the many resources to secure viable business opportunities moving forward. It is in management's best interest to secure orders quickly, but more importantly, we want to secure lasting relationships and sales. As with any successful campaign, time becomes the proverbial 1,000 pound gorilla; nevertheless we are extremely confident our efforts will not go unnoticed. The motor sports industry is a tightly knit community and we need to work within certain parameters to earn trust and respect. The relationships we have with our sponsored drivers have proven to be essential tools and we plan to continue these relationships in 2006."

About MotorSports Emporium Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information visit www.motorsportsemporium.com. For product visit www.scalecars.com, www.driversdigs.com and www.pitstopstudios.com.

About GS610(TM) Maximum Performance Brake Fluid

As the newest and highest performance brake fluid available, GS610(TM)'s 610 degrees F (321 degrees C) boiling point exceeds the dry boiling point of all competitors. GS610(TM) was specifically designed to address the extreme environment of racing, sports car and all other driving environments where high temperature stability and consistent maximum performance are required. GS610(TM) Maximum Performance Brake Fluid is a DOT 4 brake fluid which meets or exceeds all requirements of FMVSS 116 and SAE J1704. Unlike many other racing brake fluids it is miscible with all DOT 3, DOT 4 and DOT 5.1 brake fluids. GS610(TM) Maximum Performance Brake Fluid is sold by select retailers nationwide. For more information and a list of current retailers, please visit www.GS610USA.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.