FordDirect COO Discusses How to Lower Your Online Customer Acquisition Costs at ad:tech

  Who:      Steve St. Andre is FordDirect's president and chief operating
            officer.

  What:     St. Andre is speaking at ad:tech New York regarding optimizing
            your online marketing strategy and customer acquisition costs.

            FordDirect works with Ford Motor Company and more than 30
            affiliate partners to create dealers a web presence that reaches
            15 million vehicle shoppers each month.  Last year alone,
            FordDirect delivered more than 1.5 million Internet referrals to
            FordDirect dealers and sales from these referrals represented
            more than 9 percent of Ford division sales.

            FordDirect's leads are among the best in the industry, and yet
            they are priced 30 percent below market cost.  FordDirect
            dealers have an average marketing cost of only $100 per-vehicle-
            sold! (The industry average is $493 according to NADA.)

  When:     Tuesday, Nov. 8, 2005
            2 - 2:50 p.m.

  Where:    New York
            New York Hilton

  About FordDirect

FordDirect.com is a joint venture between Ford Motor Company and its Ford franchised dealers to create a comprehensive web presence for dealers and provide information and online vehicle sales quotes directly to consumers. It is the only dealer-manufacturer partnership in the industry. Launched in August 2000, FordDirect has more than 4,200 participating Ford, Lincoln, Mercury, Volvo, Jaguar and Land Rover dealers located in all 50 states. FordDirect.com is headquartered in Dearborn, Mich.

NOTE TO EDITORS: Steve St. Andre is available for interview regarding this topic and other trends in Internet marketing. To schedule an interview, contact Kate Bullach at 313-845-3269.

PRNewswire -- Nov. 8