Busch Agrees: It's Miller Time
Miller and Penske Announce '04 Champion Kurt Busch Will Drive #2 Miller Lite Dodge, Beginning in 2006
MILWAUKEE, Nov. 7 -- Miller Brewing Company and Penske Racing South announced today that defending NASCAR Nextel Cup champion Kurt Busch will be the driver of the #2 Miller Lite Dodge, following this season's retirement of longtime racing legend Rusty Wallace. Busch's first race in the #2 Miller Lite car will be at Daytona in February. Miller also extended its contract with Penske Racing South through the 2010 season.
As part of the sponsorship agreement, Busch will participate in a number of personal appearances at bars, retail outlets and events on behalf of the brewer. In addition, his likeness will be featured on Miller Lite's retail and on-premise merchandising materials, promotional programs and on the company's web sites.
"Kurt Busch is a winner, so we're very excited to welcome him to the Miller family," said Tom Long, Miller's chief marketing officer. "We knew replacing a legend such as Rusty wouldn't be easy, so we wanted to make sure we got a guy who knows how to win on the racetrack. He's a perfect fit in the Miller Lite car because we both have a relentless drive to succeed and a real passion for what we do."
"Penske Racing South is pleased to have Kurt driving the #2 Miller Lite Dodge beginning with the 2006 season," said Roger Penske. "I want to thank Rusty Wallace for the dedication and success that he has brought to Miller Brewing Company and to Penske Racing South for so many years. In addition, we are proud that Miller Brewing Company has extended its 21-year relationship with Penske Racing for another five years."
Busch's career highlights include a win in NASCAR's inaugural "Chase for the NEXTEL Cup" championship by out-dueling nine of NASCAR's best drivers in 2004's battle for the Nextel Cup Championship. His championship season came on the heels of a year in which Busch had nine top-five and 14 top-10 finishes on his way to an 11th place finish in the championship standings in 2003. Originally from Las Vegas, the 27-year-old driver now lives in Charlotte.
"Being named the new driver of the #2 Miller Lite Dodge is a huge honor for me, a big moment in my professional career," said Busch. "I've got some big shoes to fill, following in the steps of Rusty, but I am thrilled to have Miller Lite's support and the chance to excite Miller's NASCAR fans on the racetrack."
Milwaukee-based Miller Brewing Company is the oldest major brewer in America, celebrating its 150th anniversary in 2005. Miller is a wholly owned subsidiary of SABMiller plc, one of the world's largest brewers. Miller's principal beer brands are Miller Lite, Miller Genuine Draft and Miller High Life. The company imports Pilsner Urquell, Peroni Nastro Azzurro and Foster's and has craft brews Leinenkugel's and Henry Weinhard's. Its portfolio of brands also includes Milwaukee's Best and Sharp's, a non-alcohol brew. Miller produces Icehouse from the Plank Road Brewery, a small division of Miller; Olde English 800; and Mickey's Malt Liquor. More information about Miller Brewing Company is available at the company's corporate web site, http://www.millerbrewing.com/ .