SEMA 2005 Awards the iWay(TM) 350c ``Best New Mobile Electronics Entertainment Product for 2006''

TULSA, Okla.--Nov. 7, 2005--Lowrance Electronics, Inc. today announced that its new, compact, cordless iWay(TM) 350c Multimedia Automotive GPS Color Portable Automotive GPS won the "Best New Mobile Electronics Entertainment Product for 2006" at the Specialty Equipment Market Association (SEMA) 2005 Show in Las Vegas, Nevada. The SEMA show, where Lowrance introduced the new iWay 350c, is the premier automotive specialty performance products trade event in the world featuring performance, accessories, restoration and motorsports products.

The SEMA selection committee based their decision on the following categories: innovation; technical achievement; quality; workmanship, and consumer appeal. According to the selection committee, the iWay 350c excelled in each of the categories over all other competitive entries and deserved the highest acclaim.

"The new iWay 350c won the only electronics category award at the SEMA show, competing against in-dash GPS and portable GPS and DVD players designed by many larger companies from around the world. Although the competition was fierce, this SEMA award is now our second 'Best New Mobile Electronics Entertainment Product' win in a row, and confirms the competitive advantages and leading-edge technology we have engineered into our electronics and GPS products," said Darrell Lowrance. "The iWay 350c will begin shipping for the Christmas season, and we believe this product will provide significant continuing growth for our automotive GPS product line," he said.

About the 350c

The iWay 350c features include built-in battery power, stereo MP3 music player, wireless full spectrum FM modulator, picture viewer, precise, easy-to-use turn-by-turn navigation with multimedia extras, cordless go-anywhere portability in a compact case and retails for $499.

Powered by dual internal lithium-ion rechargeable batteries and complete with a built-in battery charger, the iWay 350c offers up to 15 hours of portable cordless navigation, music and picture viewing. A 12v DC accessory cable is included to provide in-vehicle recharging.

The iWay 350c also includes a full-featured stereo MP3 player and incorporates a digital media card slot, enabling motorists to 'plug and play' their favorite audio files from an MMC or SD memory card. Although equipped with its own integrated speaker, the new iWay 350c features a built-in, full spectrum FM modulator for wirelessly streaming music and navigation voice directions through any open FM radio channel. Using the media card slot to insert an MMC or SD card with JPEG photo files, owners can enjoy larger images of their travel photos on the iWay 350c's color screen.

Touting a bright, sunlight-viewable 3.5" diagonal, 16-bit color TFT touch-screen display with 320Hx240V pixel resolution, the iWay 350c delivers full 16-channel GPS+WAAS location precision via its built-in antenna. Simplified touch-screen menus put easy operation at the traveler's fingertips. With the integrated 4GB hard drive pre-loaded with NAVTEQ(R) turn-by-turn map data detail for the continental U.S. and Canada, there is no need for owners to buy maps or pay fees or unlock codes. Also included are over 5 million points of interest to easily find and navigate to service stations, lodging, dining, entertainment, and many other services.

Nicely compact and totally portable for multi-vehicle use, including car rental, the iWay 350c shows motorists the way to any destination across town, or across the country. Once the destination is selected, it automatically displays the best route in a colorful pathway, while providing turn-by-turn directions with visual and voice guidance. To suit personal preferences, the iWay 350c offers a choice in navigation views, from a "north up" or "track up" 2-D presentation, to an elevated 3-D display. In the case of a missed turn, or an unexpected highway detour, the iWay 350c automatically replots the route to quickly get the motorist back on track.

Offering added value for its $499 USA retail price, the iWAY 350c comes complete with a full complement of accessories that include suction-cup mounting bracket, 12 vDC power adapter, USB to PC interface cable, soft protective cover and micro-fiber touch-screen cleaning cloth.

The iWAY 350c is the newest in the company's line of automotive navigation products, following last year's successful introduction of the iWAY 500c, which won the "Best New Mobile Electronics Entertainment Product for 2005" Award at the SEMA 2004 Show.

About Lowrance Electronics

Lowrance Electronics, Inc. (www.lowrance.com) designs, manufactures and markets SONAR and GPS products, digital mapping systems and accessories under the brand names "Lowrance,"(R) and "Eagle"(R) Electronics, "Lowrance Automotive(TM)" and "Lowrance Avionics"(R). These products are used in the following primary product markets: marine, general consumer (which includes handheld GPS outdoor recreational use and voice turn-by-turn navigational systems for aftermarket automotive use) and aviation.