WIX Filters Wins Automotive Communications Award

 

LAS VEGAS (Nov. 3, 2005) - WIX Filters won a national Automotive
Communications Award (ACA) for its bold and innovative 2005 marketing
campaign that highlights WIX's premium filtration products as an
important component of proper vehicle maintenance.

"The strong imagery and aggressive messaging of our 2005 marketing
campaign convey both the superior quality and performance of WIX Filters
and their integral role in effective car care," said WIX Filters Brand
Manager Bruce Johnston, who accepted the award at the industry's AAPEX
trade show. "We are honored that WIX Filters' marketing efforts were
recognized not only for their creativity but also for their ability to
inform consumers about the importance of proper vehicle maintenance."

The Automotive Communications Awards, presented by the Car Care Council
Women's Board and the Automotive Communication Council, honor excellence
in automotive aftermarket advertising, communications, public relations
and marketing. WIX Filters received the Automotive Communications Award
for its business-to-consumer campaign which featured television, radio
and print advertisements and point-of-sale materials developed by
Charlotte-based creative marketing communications firm Wray Ward
Laseter. 

Since 1939, WIX Filters has been an innovator in filtration products.
WIX designs, manufactures and distributes products for automotive,
diesel, agricultural, industrial and specialty filter markets. Its
product line includes oil, air, cabin interior, fuel, coolant,
transmission and hydraulic filters for automobiles, trucks and off-road
equipment. WIX, a member of the Affinia family of brands, is the number
one filter in NASCAR and an exclusive NASCAR Performance Product. Its
NASCAR relationship also includes the WIX Filters Lap Leader Award,
which recognizes the drivers leading the most laps in each race. WIX
Filters' Internet address is www.wixfilters.com
<http://www.wixfilters.com/> .