Kia Motors America Renews Alliance With Dealer Product Services for Customer Retention Initiative

ARLINGTON HEIGHTS, Ill., Nov. 2, 2005 -- Kia Motors America, Inc. (KMA) renewed its partnership with Dealer Product Services (DPS) as the exclusive provider of their "Every Visit Counts" customer retention initiative. DPS is a privately held Arlington Heights, Illinois company recognized as a leader in customer LifeCycle Management(SM) marketing capabilities.

Originally launched in December 2004, the "Every Visit Counts" program rewards loyal Kia customers with a free service on their 5th visit. The primary feature of the "Every Visit Counts" program is a specially designed key tag that is attached to the customer's key ring or a credit card sized wallet tag. Additional elements include banners and counter cards, along with customized mail pieces, all to accelerate customer awareness of the program.

Tim O'Neill, DPS President and CEO, commented: "Kia is experiencing tremendous sales growth within the US market, and we're thrilled to continue to be their partner in helping to drive more customers back to the dealership for service." According to Kia's Matt Waters, Fixed Operations Marketing Manager, "Every Visit Counts is an enhancement to our fixed operations retail marketing strategy aimed at helping Kia retailers increase the frequency in which customers return for customer-pay service visits each year."

Mr. Waters continues, "As the length of time between service visits widens, it has become more important to implement tools that maintain the customer focus on Kia and the individual dealership." Kia retailers that participate in the "Every Visit Counts" program have the added benefit of 50% co-op reimbursement, providing the retailer has the available funds. "Kia's co-op support demonstrates how much they believe this program will benefit their retailers and should stimulate retailers who may not have originally participated in the 'Every Visit Counts' program," said Gunnar Winckler, VP of Sales for DPS.

About Dealer Product Services (DPS)

DPS and its exclusive PerfectCircle(SM) customer LifeCycle Management(SM) marketing capabilities represent a paradigm shift for franchised automotive retailers from traditional mass media conquest advertising practices, to a blend of integrated media using proven "one-to-one" marketing methodologies through the consumer's preferred channel of communication. DPS' PerfectCircle(SM) suite of marketing capabilities enable automotive retailers to harness the undiscovered sales and profit potential of their active, inactive and prospective customer base, leading to improved owner loyalty, more intelligent marketing investments and dramatic improvements in dealer profitability.

For more information on Dealer Product Services, please contact: Gunnar Winckler, Vice President of Sales at 3105 N Wilke Rd, Suite A, Arlington Heights, IL 60004, or 847.955.9740, or on the web at http://www.dpscrm.com/ .

About Kia Motors America, Inc.

Kia Motors America, Inc. is the U.S. sales, marketing and service arm of Kia Motor Corp. in Seoul, South Korea. For more information, visit http://www.kiamedia.com/ .