Dorman Announces New Aftermarket Brand Strategy

Consolidation of Brands Will Leverage the Strength of the Dorman Name and Highlights

New Products. New Solutions. New Opportunities.

COLMAR, Pa., Nov. 1 -- Since 1918, Dorman Products has been known by a number of different names including Dorman, R & B, Motormite, and Motormite/Dorman. The company announced today that it is leveraging the well-known Dorman name as the corporate brand across its expansive product categories. Throughout the years the company's success has been attributable to introducing new products, new solutions, and new opportunities.

President Richard Berman said of the brand transition, "Our new branding is much simpler and will help customers to easily identify the products that can help solve the challenges they are facing. Dorman will be prominent in the millions of impressions we make each year in packaging, advertising, promotions, catalogs, and all other collateral materials. It is already one of the best known and respected names in the aftermarket, and with this new emphasis, will become even more important to our customers."

  Dorman's five simplified brand categories include:

  -- Dorman OE Solutions(TM) -- Application-specific new-to-the-
     aftermarket hard parts that create new profit and sales
     opportunities.
  -- Dorman HELP!(R) -- A complete line of retail merchandized parts
     that provide innovative repair solutions and a better alternative
     than the OE dealer.
  -- Dorman Auto Grade(TM) -- A comprehensive line of application-
     specific and general automotive hardware that is a necessary
     element to complete a repair.
  -- Dorman Conduct-Tite(R) -- Efficient category management and
     merchandising takes the mystery out of sourcing, selling and
     installing electrical connectors, wires, tools, and switches.
  -- Dorman First Stop(TM) -- The only single source of supply for a
     value-priced, full-coverage, national brand of technician quality
     brake and clutch hydraulics.

Dorman remains committed to bringing new products, new solutions, and new opportunities to the automotive aftermarket.

For more information on Dorman Products, phone 800-523-2492 or visit http://www.dormanproducts.com/ .