Ford's U.S. Sales Declined In October
* Ford Motor Company's U.S. sales totaled 199,847 in October, down 26 percent compared with a year ago. * Ford Fusion, Mercury Milan, and Lincoln Zephyr arrive in dealer showrooms - and quickly depart. * Land Rover's record sales (up 40 percent) paced by new LR3 and Range Rover Sport.
DEARBORN, Mich., Nov. 1 -- U.S. consumers purchased 199,847 new vehicles from Ford , Lincoln, Mercury, Jaguar, Land Rover and Volvo dealers in October, down 26 percent compared with a year ago. Most models experienced sharp declines in October in the wake of this summer's strong sales.
Both car and truck sales were lower than a year ago, but cars fared better than trucks owing to contributions from new products. In October, all-new mid-size sedans arrived in dealer showrooms. Sales for the Ford Fusion (4,078), Mercury Milan (1,336), and Lincoln Zephyr (1,204) easily exceeded Ford's expectations.
"The Ford Fusion, Mercury Milan, and Lincoln Zephyr were notable exceptions to an otherwise slow month," said Steve Lyons, Ford group vice president, North America Marketing, Sales and Service. "Many Ford dealers likened the consumer response to Fusion as on par with the reception of the Ford Mustang a year ago."
The new Ford Mustang continued to post higher sales (up 22 percent) and the Ford Five Hundred and Mercury Montego full-size sedans, which also were introduced last October, registered higher sales than a year ago.
Land Rover dealers reported record October sales (up 40 percent) on the strength of its two new models -- the LR3 and Range Rover Sport.
FORD MOTOR COMPANY OCTOBER 2005 U.S. SALES
October Month % October CYTD %
2005 2004 Change 2005 2004 Change
Sales By Brand
Ford 166,266 222,772 -25.4 2,257,104 2,337,222 -3.4
Mercury 10,922 15,585 -29.9 172,127 165,600 3.9
Lincoln 8,477 12,209 -30.6 102,177 116,438 -12.2
Jaguar 1,758 3,620 -51.4 26,042 39,190 -33.5
Volvo 8,671 11,612 -25.3 106,431 115,970 -8.2
Land Rover 3,753 2,676 40.2 34,683 26,130 32.7
Total Ford
Motor Company 199,847 268,474 -25.6 2,698,564 2,800,550 -3.6
Memo: Cars and Trucks
Cars 67,958 76,405 -11.1 896,987 866,567 3.5
Trucks 131,889 192,069 -31.3 1,801,577 1,933,983 -6.8
Total Ford
Motor Company 199,847 268,474 -25.6 2,698,564 2,800,550 -3.6
FORD BRAND OCTOBER 2005 U.S. SALES
October Month % October CYTD %
2005 2004 Change 2005 2004 Change
Crown Victoria 4,203 5,190 -19.0 57,061 62,375 -8.5
Five Hundred 7,915 3,102 155.2 92,155 3,102 2,870.8
Taurus 11,992 16,710 -28.2 173,659 216,838 -19.9
Fusion 4,078 0 NA 4,078 0 NA
Focus 8,969 14,635 -38.7 164,041 181,231 -9.5
Mustang 11,234 9,232 21.7 139,719 103,700 34.7
Thunderbird 400 710 -43.7 9,017 10,408 -13.4
GT 165 22 650.0 937 22 4,159.1
Escort 0 0 NA 0 1,210 -100.0
Total Ford
Cars 48,956 49,601 -1.3 640,667 578,886 10.7
Freestyle 6,707 1,880 256.8 66,355 1,880 3,429.5
Escape 9,974 15,589 -36.0 142,208 156,307 -9.0
Explorer 12,122 29,842 -59.4 209,000 289,872 -27.9
Expedition 6,047 12,229 -50.6 97,825 134,100 -27.1
Excursion 1,165 1,435 -18.8 14,748 15,847 -6.9
Freestar 5,155 7,634 -32.5 69,215 87,556 -20.9
Windstar 0 0 NA 0 2,950 -100.0
Econoline/Club
Wagon 14,210 12,245 16.0 150,011 143,188 4.8
Ranger 6,354 11,531 -44.9 106,261 138,891 -23.5
F-Series 54,404 79,704 -31.7 749,094 777,642 -3.7
Low Cab Forward 146 0 NA 437 0 NA
Heavy Trucks 1,026 1,082 -5.2 11,283 10,103 11.7
Total Ford
Trucks 117,310 173,171 -32.3 1,616,437 1,758,336 -8.1
Total Ford
Brand 166,266 222,772 -25.4 2,257,104 2,337,222 -3.4
LINCOLN AND MERCURY BRAND OCTOBER 2005 U.S. SALES
October Month % October CYTD %
2005 2004 Change 2005 2004 Change
Grand Marquis 2,957 5,543 -46.7 59,460 70,560 -15.7
Montego 2,016 805 150.4 23,246 805 2,787.7
Sable 1,050 3,031 -65.4 22,899 37,959 -39.7
Milan 1,336 0 NA 1,336 0 NA
Total Mercury Cars 7,359 9,379 -21.5 106,941 109,324 -2.2
Town Car 2,908 5,432 -46.5 39,916 44,406 -10.1
LS 821 1,663 -50.6 17,518 23,918 -26.8
Zephyr 1,204 0 NA 1,204 0 NA
Total Lincoln Cars 4,933 7,095 -30.5 58,638 68,324 -14.2
Total Mercury
and Lincoln Cars 12,292 16,474 -25.4 165,579 177,648 -6.8
Mariner 1,395 1,678 -16.9 29,386 2,401 1,123.9
Mountaineer 1,740 3,209 -45.8 28,351 38,607 -26.6
Monterey 428 1,319 -67.6 7,449 15,268 -51.2
Total Mercury Trucks 3,563 6,206 -42.6 65,186 56,276 15.8
Navigator 1,431 3,060 -53.2 21,714 28,882 -24.8
Aviator 800 2,054 -61.1 14,585 19,232 -24.2
Mark LT 1,313 0 NA 7,240 0 NA
Total Lincoln Trucks 3,544 5,114 -30.7 43,539 48,114 -9.5
Total Mercury
and Lincoln Trucks 7,107 11,320 -37.2 108,725 104,390 4.2
Total Mercury
and Lincoln Vehicles 19,399 27,794 -30.2 274,304 282,038 -2.7
Total Lincoln Brand 8,477 12,209 -30.6 102,177 116,438 -12.2
Total Mercury Brand 10,922 15,585 -29.9 172,127 165,600 3.9
JAGUAR BRAND OCTOBER 2005 U.S. SALES
October Month % October CYTD %
2005 2004 Change 2005 2004 Change
XJ 615 996 -38.3 7,048 8,455 -16.6
S-TYPE 541 725 -25.4 7,452 9,621 -22.5
X-TYPE 495 1,645 -69.9 9,499 18,706 -49.2
XK 107 254 -57.9 2,043 2,408 -15.2
Total Jaguar 1,758 3,620 -51.4 26,042 39,190 -33.5
VOLVO BRAND OCTOBER 2005 U.S. SALES
October Month % October CYTD %
2005 2004 Change 2005 2004 Change
S40 1,872 2,303 -18.7 21,330 19,273 10.7
V50 436 493 -11.6 4,926 1,422 246.4
V40 0 8 -100.0 8 1,486 -99.5
S60 1,482 1,841 -19.5 21,549 24,422 -11.8
V70 447 708 -36.9 6,439 9,137 -29.5
XC70 1,132 1,186 -4.6 12,373 14,067 -12.0
C70 10 315 -96.8 1,429 3,541 -59.6
S80 705 1,042 -32.3 9,018 11,562 -22.0
XC90 2,587 3,716 -30.4 29,359 31,060 -5.5
Total Volvo 8,671 11,612 -25.3 106,431 115,970 -8.2
LAND ROVER BRAND OCTOBER 2005 U.S. SALES
October Month % October CYTD %
2005 2004 Change 2005 2004 Change
Range Rover 968 1,288 -24.8 10,338 10,098 2.4
Range Rover Sport 1,439 0 NA 6,095 0 NA
LR3 1,082 0 NA 15,354 0 NA
Discovery 2 1,079 -99.8 809 11,358 -92.9
Freelander 262 309 -15.2 2,087 4,674 -55.3
Total Land Rover 3,753 2,676 40.2 34,683 26,130 32.7