Solutia's Vanceva(R) Laminated Glass Enhances DUB Magazine's Specialty Vehicles at SEMA
Maker of glass interlayers provides color and metallic glass for hot cars in DUB Magazine booth
LAS VEGAS, Nov. 1 -- Thanks to Solutia's Vanceva(R) laminated glass, some of the cars in DUB Magazine's booth at the Specialty Equipment Market Association (SEMA) Show have extra sizzle. Two Dodge Magnums, one belonging to Pepsi and the other to Budweiser, will feature Vanceva(R) Laminated Glass.
"DUB Magazine readers are always looking for something new and different," said Myles Kovacs, president of DUB Magazine Publishing. "In the past, the aftermarket has been all about exotic paint, big wheels and chrome accessories. High-end restylers and their customers still want those things, but they are always looking for unique products -- and Vanceva(R) Laminated Glass is not only new and unique, it offers great value because of the additional benefits of laminated glass."
Pepsi's Bright Silver Metallic Dodge Magnum sports Vanceva(R) Laminated Glass in all glazing positions. The front door positions, which must allow 70 percent light transmittance in most states, are Vanceva's Smoke Grey. The rear door positions, rear quarter windows and back window are Silver Metallic.
Budweiser's Inferno Red Dodge Magnum also features Vanceva(R) Laminated Glass in all glazing positions. Vanceva's Deep Red laminate is in the front door positions, while the rear doors, rear quarter windows and back window sport Vanceva's Deep Red Metallic laminate, giving it the look of red carbon fiber.
"We have received tremendous response for our product at the DUB Magazine Car Show and Concert Series, and our participation in restyling these two Dodge Magnums complements that success," said Diane Romine, market development director, Automotive Aftermarket. "This gives us a chance to further show people how different Vanceva(R) Laminated Glass is. It provides unique aesthetic value never before seen in automotive glass, and it has amazing benefits that provide value beyond just the look."
The benefits enhance the look and functionality of the glass far above what is possible with tempered glass. The interlayer in Vanceva(R) laminated glass makes the glass much more secure than tempered glass -- it takes up to 30 seconds longer to break into a vehicle with laminated glass versus traditional tempered glass. The color and metallic interlayers provide a distinguished look to the vehicle, and since the PVB is sandwiched between the glass, Vanceva(R) has many advantages over traditional post-applied films, which can scratch or peel. The glass offers protection from 95 percent of UV rays, protecting the high-end trim in the interiors of many restyled vehicles. Laminated glass also provides a reduction in wind and road noise entering the vehicle, making for a quiet ride -- and cuts down on the sound exiting the vehicle, keeping the good sound in.
About Solutia Inc.
Solutia Inc. (BULLETIN BOARD: SOLUQ) , an independent, publicly owned enterprise headquartered in St. Louis, Missouri, has a major presence in both national and international markets. Solutia produces Saflex(R) and Vanceva(R) brand polyvinyl butyral (PVB) interlayers, that are used to manufacture the laminated glass used in automotive, architectural and residential applications throughout the world, and is the sole supplier of PVB for aircraft -- the most demanding application. The company's other businesses include nylon fibers, plastics, and intermediates; pharmaceutical services; window films for aftermarket applications; aviation hydraulic fluids; and other performance products.
At its inception, Solutia Automotive's side laminated glass was exclusively found on two high-end European sedans. Today, it can be found on 39 vehicle models, from coupes to full-size SUVs, by manufacturers from all over the world. Solutia Automotive manufactures interlayers used in laminated automotive glass, and is not a glass producer itself. Information about Solutia Automotive may be found at http://www.solutiaautomotive.com/ .
About DUB
The DUB franchise is the leading, authoritative voice in the urban automotive lifestyle scene. Their publishing arm was the first in the industry dedicated to covering celebrity-driven vehicles and giving a first- hand look at the expansion of a multi-billion dollar industry that revolves around the vast world of car customization. They are officially recognized as the pioneers of what is known as the DUB market.
DUB Magazine - The Original Automotive Lifestyle Magazine, and DUB Magazine Car Show and Concert Tour, spawned a new era of urban car culture and lifestyle. DUB Industries' brands, including DUB(R), DUB Edition(R), Dropstars(TM), and TIS (Twenty Inches Strong(TM)) are about individualism, unique styling and seeing trends before they happen. When DUB Magazine speaks, the world listens.