AMSOIL Introduces Ea Oil Filters with Nanofiber Technology at SEMA

LAS VEGAS--Nov. 1, 2005--AMSOIL INC. of Superior, WI announces the introduction of its new Ea Oil Filter line featuring advanced full synthetic nanofiber technology. The new Ea Oil Filters tout improved lubricant flow, improved cold-start performance, reduced operating costs and extended service intervals. AMSOIL Ea Oil Filters will be the highest efficiency filters on the market for automotive and light truck applications.

AMSOIL is the first in the industry to offer a full synthetic media in a cartridge style filter. The Ea synthetic media is made of fibers with a controlled size and shape that are significantly smaller in diameter than conventional filters. Extensive testing shows that AMSOIL Ea Oil Filters provide a near perfect absolute efficiency rating.

Development of this new filter involved partnerships with global filtration industry leaders. The collaborative effort was orchestrated by AMSOIL with the aim of producing a filter unsurpassed in efficiency and service life. Benefits include:

-- 25,000 miles or one year service life in cars and light trucks

-- Higher capacity than competing filter lines

-- Excellent flow characteristics

-- Reduced engine wear

-- Certified OEM fitment

The filters also feature fully tucked seams, a molded element seal, roll-formed threads and a long-lasting premium grade silicone anti-drain valve.

AMSOIL has been the recognized leader in synthetic lubrication and filtration since 1972. For more information about AMSOIL Ea Filters with Nanofiber Technology contact your nearest AMSOIL distributor, or call AMSOIL at (715) 392-7101 or 1-800-777-8491. AMSOIL INC., AMSOIL Building, Superior, WI 54880.