Eight Refined Hyundai Custom Vehicles Shine at SEMA Show

LAS VEGAS, Nov. 1, 2005 -- Hyundai unveiled eight vehicles today at the Specialty Equipment Market Association show, marking its fifth consecutive SEMA appearance. Custom vehicles by Street Concepts, K-Daddyz Kustomz and Troy Lee Designs blended Hyundai's confident design with a wide range of cutting-edge aftermarket accessories, performance-boosting parts, and custom paint and body work. The resulting display illustrates that Hyundai vehicles offer incredible head-turning potential to the tuner audience.

New additions to the Hyundai line up -- Accent and Azera -- graced SEMA for the first time. In addition, Hyundai showed off two custom Tucsons and two Tiburon sports coupes. The world debut of the all-new three-door 2007 Accent GS and SE, with more than 35 custom accessories in development, and the North American debut of the concept Accent RS, rounded out Hyundai's display.

"Hyundai vehicles are a great platform for auto enthusiasts who enjoy customizing their vehicles," said John Krafcik, vice president of strategic planning and product development. "Hyundai's confident and refined design direction works nicely with the wide array of accessories available in the aftermarket, while our overall value position is especially enticing to the younger buyers that dominate this consumer group."

K-Daddyz Kustomz

K-Daddyz Kustomz participated with Hyundai for the third consecutive year. Kyle "K-Daddy" Gann brought a Tiburon and Tucson to display in the Hyundai booth.

The Tiburon features a roll cage and performance exhaust, nitrous system and turbo system upgrades. The Tucson's exterior details include custom airbrushing, shaved door handles and a roof modified to accommodate a custom ragtop. Both eye-catching K-Daddyz vehicles contain Infinity audio systems with fiberglass and custom paint enclosures.

Street Concepts

A long-time Hyundai tuner, Shawn Williams from Street Concepts, delivered the first-ever custom 2006 Azera and Sonata sedans. The sophisticated Azera features a high-performance Bassani exhaust system, paint application by Fix Auto Collision, and luxury Maido wheels. The Sonata features body kit modifications and an Infinity audio system complemented by Kenwood components. Street Concepts also provided a custom Tiburon sporting a new RIPP Modifications supercharger.

Street Concepts also collaborated with a Korean aftermarket company, Studie, to develop a unique Sonata completely modified using Korean parts and accessories.

Troy Lee Designs

Finally, Troy Lee Designs, known primarily for motorcycle, ATV and bicycle racing, contributed two additional Hyundai vehicles -- a Sonata and Tucson with custom Troy Lee Designs paint application by L&G Enterprises, Eibach suspension and Infinity audio systems. The snowboarding-themed Tucson also features custom exhaust and multiple Momo interior accessories.

These eight custom Hyundai vehicles, along with the all-new three-door Accent, will be on display at booth #24087 and around the Las Vegas Convention Center from Nov. 1-4.

Hyundai will honor the top vehicles in a variety of categories with awards, creating competition among the tuners. Awards will be determined prior to the show and displayed in the booth. Hyundai will also be giving away posters of several of its most impressive custom vehicles.

Journalists are invited to visit our media Web site at www.HyundaiNews.com.

About Hyundai Motor America

Hyundai Motor America, based in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed in the United States by Hyundai Motor America and are sold and serviced through more than 675 dealerships nationwide.