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Liberty Mutual Awards Advertising Account to Hill, Holliday of Boston

BOSTON--Oct. 3, 20051, 2005--Liberty Mutual announced today that it has selected Hill, Holliday of Boston to become its advertising agency of record beginning January 1, 2006. Arnold Worldwide (Boston), Euro RSCG New York (New York) and Liberty Mutual's current agency kirshenbaum, bond + partners (New York) also made final presentations.

Boston-based Liberty Mutual is a leading global insurer whose 2005 advertising budget is $59 million. The company did not disclose terms of today's agreement

"We're looking forward to working with the talented folks at Hill, Holliday," said Steve Sullivan, Liberty Mutual's senior vice president of communications. "They demonstrated real insights about our business and showed great creativity in the process."

Mike Sheehan, Hill, Holliday's president and CEO said, "Liberty Mutual is a company for which we've always had great admiration and respect. We were honored to be considered in their review of agencies and we're thrilled to have the opportunity to help them grow moving forward."

Pile and Company, the Boston-based management-consulting firm, managed the review.

Liberty Mutual (www.libertymutual.com), ranked 111th in the Fortune 500, has 1,870 employees in its Boston corporate headquarters, and more than 3,200 in 30 locations throughout Massachusetts. Overall Liberty Mutual employs more than 38,000 people in nearly 900 offices throughout the world.

In the U.S. Liberty Mutual is the sixth largest property and casualty insurer with personal auto its largest line of business based on 2004 direct written premium. As of December 31, 2004, Liberty Mutual Group had $72.4 billion in consolidated assets and $19.6 billion in annual consolidated revenue.

Liberty Mutual offers a wide range of insurance products and services, including personal automobile, homeowners, workers compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, assumed reinsurance, fire and surety.