Motorola Opens Eyes at SEMA with Birdcage75, Frees Hands with Wireless Technology
New Wiring Harness Reduces Installation Time and Optimizes Audio Quality
LAS VEGAS, Oct. 31 -- Motorola, Inc. is sure to turn heads at the Specialty Equipment Market Association (SEMA) Show this year as it showcases the Birdcage75 Concept Car featuring the latest in auto couture -- Motorola's blnc IHF1000 Bluetooth(R) Car Kit. The car kit wirelessly transfers calls from a compatible Bluetooth enabled mobile phone to the vehicle's audio system without interruption, and is one of the first steps in Motorola's vision for Seamless Mobility.
Motorola's blnc IHF1000 is currently available in North America through Best Buy, AAMP of America and Volkswagen dealers among other outlets. A privately branded version is also offered through Volvo.
The Birdcage75 Concept Car is based on the Maserati heritage and realized in collaboration with Motorola and Pininfarina. By incorporating advanced, in-vehicle wireless technologies it is examining for the car of the future, Motorola transforms the Birdcage75 Concept Car into a rolling exploration of Seamless Mobility. Motorola is driven to evolve its Seamless Mobility vision to one-day provide drivers with easy, uninterrupted access to communication, information and entertainment, anywhere and anytime, via any technology while inside their car.
ROOKIE OF THE YEAR SETS THE TREND WITH TECH-SAVVY ACCESSORIES
In addition to the Birdcage75 Concept Car, Will Castro, star of Speed Channel's "Unique Whips" will dress New York Yankees second baseman Robinson Cano's car for success at this year's SEMA show. Castro will outfit the car with Motorola and Unique Autosports branding, the blnc IHF1000 Bluetooth Car Kit featuring Peripheral Electronics new CELFI integration kit and numerous other products. SEMA attendees can check out Cano's car and the innovative car kit outside the Convention Center Hall at the SEMA/SPEED stage area.
SEMA show attendees can also stop by Motorola's booth from 2:00 - 3:00 p.m. PST on November 1 for an opportunity to meet Castro and receive an autograph.
MOTOROLA BLUETOOTH CAR KIT IS THE LATEST, MUST-HAVE IN-VEHICLE ACCESSORY
Motorola's IHF1000 is revolutionizing the way people use their cell phone in their vehicle. Thanks to the interoperability offered through Bluetooth wireless technology, Motorola's IHF1000 is not dependant on a particular phone, cradle or wireless operator.
The professionally installed car kit features voice-operated controls and delivers high-quality audio for both parties in conference, making hands-free communication easier than ever before. The stylish, backlit controller with chrome-brushed finish mounts within easy reach on the dashboard. The simple voice menu prompts makes it easy to:
-- pair up to four compatible Bluetooth enabled phones -- answer incoming calls -- mute function pauses radio for incoming calls -- dial by name using the phones voice tags -- dial by name using up to 20 locally stored contacts
During SEMA, Motorola and Peripheral Electronics, a division of AAMP of America, also will launch an innovative line of wiring harnesses. The new product line called CELFI will be available to professional installers. CELFI will help reduce installation time of Motorola's IHF1000 by simply plugging into the kit's wiring harness and then into the back of the vehicle's radio, enabling the mute feature and routing of phone calls through the speakers of many popular car models.
CELEBRITY SOFTBALL CHALLENGE
Motorola's new products will be put to the test by a host of celebrities, participating in the first-ever Motorola and Unique Autosports Celebrity Softball Challenge at 4:00 p.m. PST on Nov. 2 at the UNLV Softball Facility.
The IHF1000 car kit and Bluetooth enabled phones in Cano's car will keep celebrities like Will Castro, Busta Rhymes, Tony Stewart, Gary Sheffield, Jason Giambi and Vida Guerra connected hands-free and wire-free, as they cruise down the Las Vegas Strip and arrive in-style for game day.
"The Unique Autosports approach to car customizing is all about lifestyle," said Castro. "We take a good looking car and make it look better by adding the latest in sound, style and communication. And, our relationship with Motorola allows us to equip our customers with the best in mobile technology. Motorola understands what we need to make a job unique."
During the 1st Annual Motorola and Unique Autosports Celebrity Softball Challenge, Castro and Busta Rhymes will lead the East Coast Team as they compete against Ryan and the West Coast Customs Team. A portion of the proceeds from the star-studded event will be donated to The Teddy Fund & Attention-Deficit Hyper Activity Disorder (ADHD).
Castro added, "When the idea came to me about the softball challenge, I turned to Motorola. Like our work, we wanted to do something that was new and unique. SEMA is usually about cars and accessories and we wanted to make it a little more by bringing together our fans, clients, sponsors and friends for a good cause."
About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace, and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: http://www.motorola.com/ .
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license.
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