Chuck Blum, Former SEMA President, to Head CallSource Advisory Board;

WESTLAKE VILLAGE, Calif.--Oct. 20, 2005--CallSource announced today that it has named Charles R. ("Chuck") Blum executive director of its Automotive Advisory Board. Blum is president emeritus of the Specialty Equipment Manufacturers Association (SEMA).

A 35-year veteran of the auto aftermarket and performance accessory industries, Blum served as SEMA's president and CEO from 1980 to 2002. In his new consulting role, Blum will assist CallSource with its sales and marketing efforts and provide guidance on the development of new solutions for the industry.

"CallSource first came to my attention through SEMA members who spoke highly of the company's reputation and attention to client service," said Blum. "I am pleased to join the CallSource team and believe my experience and industry relationships will help the company anticipate and respond to the needs of aftermarket manufacturers, suppliers and retailers."

CallSource to Exhibit at SEMA Show

Blum will join CallSource at the 2005 SEMA Show in Las Vegas (Nov. 1, 2005-4), where the company will be a major exhibitor. CallSource will showcase its patented call-tracking, recording and reporting solutions, performance analysis and sales training programs, and call center services. The company's display at Central Hall Booth 24601 will feature meeting space aboard a 40-foot SkyDeck coach from Airstream(TM), a state-of-the-art mobile entertainment and conference center with a full-sized rooftop patio.

A SEMA member company, CallSource offers exclusive value packages to other members through an agreement with the association. Show exhibitors and attendees are encouraged to visit the CallSource booth to take advantage of additional savings programs available only during the show.

Solutions for the Auto Aftermarket

CallSource, which introduced call-tracking, recording and reporting technology to the business world more than a decade ago, is a major solutions provider to the aftermarket industry. Earlier this month, the company released a new geo-routing capability that allows manufacturers and retailers to publish a single toll-free or "vanity" phone number in their ads and have each call automatically ring to the store or distributor nearest the caller.

CallSource geo-routing instantly directs each inbound call to the business location nearest the caller, based on his or her phone number. This feature eliminates the need for national and regional advertisers to publish multiple locations and for customers to look them up. Every call is tracked in the client's CallSource reports, can be recorded for quality assurance and training, and can be reviewed and analyzed at the site or corporate level.

About CallSource

CallSource (www.callsource.com) provides online call-tracking and recording solutions that allow companies to measure and increase return on advertising investment. CallSource also offers expert statistical and performance analysis services to improve an organization's marketing and call-handling effectiveness, training and coaching to help companies convert more callers into customers, and U.S.-based call centers to respond to clients' after-hours and overflow call traffic.

CallSource tracks more than 150,000 advertisements and five million phone calls every month for automotive retailers and dealer groups, auto-parts companies, apartment communities and property managers, publishers and advertising agencies, and a wide range of businesses throughout North America. Since 1994, the company has provided innovative services and fact-based advice that improve performance across marketing, operations, sales, training and customer service.