Dodge Unleashes Charger Model Box Build in San Francisco

* Life-size, working all-new 2006 Dodge Charger model to be pieced together in less than seven minutes

SAN FRANCISCO, Oct. 18 -- With the speed and precision of a NASCAR pit crew, the all-new 2006 Dodge Charger will be built from a box full of parts before the eyes of passersby.

The Dodge Charger "Model Box Build," which plays off a youthful passion for assembling model cars, comes to Three Embarcadero Center in San Francisco, Wednesday, October 19 from 7:30 a.m. to 6 p.m.

The event begins with a life-sized Dodge Charger model box lifting to reveal an all-new 2006 Dodge Charger with many of its parts removed. A NASCAR-like pit crew assembles the vehicle in approximately seven minutes. The model build is repeated throughout the day, featuring music and Dodge Charger Daytona wristband giveaways.

The Dodge Charger -- one of the biggest, well-known names from the muscle car era -- has powered its way back to streets and racetracks across America, paying homage to the muscle cars of the '60s, and adding 21st century performance and functionality.

Available with a 250 horsepower High Output V-6 engine or the legendary 340 horsepower HEMI(R) V-8 engine, the all-new 2006 Dodge Charger races into the car market with contemporary, provocative styling and substance with all the convenience of a modern sedan.

"With proven rear-wheel-drive technologies and the legendary HEMI engine, we are able to produce a modern muscle car with everyday functionality," said Craig Love, Vice President - Rear-wheel Drive Product Team, Chrysler Group. "The all-new Dodge Charger offers the perfect blend of performance, safety and flexibility that today's market demands."

"The Dodge Charger Model Box Build reflects the fun and excitement of the all-new 2006 Dodge Charger," said Steven Landry, Vice President of Dodge Marketing. "We're thrilled at the excitement and response the Charger Model Box Build has generated and are very pleased to bring it to San Francisco."

DODGE BRAND

With a U.S. market share of seven percent, Dodge is the fifth-largest nameplate in the United States and the eighth-largest nameplate in the automotive industry. In 2004, Dodge sold more than 1.4 million vehicles in the global market.

For more information on Dodge and its products, visit http://www.dodge.com/ .

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