MSEP Takes Delivery of GS610 Brake Fluid and Receives Its First Purchase Order

SCOTTSDALE, Ariz.--Oct. 1, 20058, 2005--MotorSports Emporium Inc. (OTCBB: MSEP) a fast-track motor sports company specializing in die-cast collectable cars, automotive and racing art, original racing memorabilia and exclusive product licensing through GS610 Maximum Performance Brake Fluid, takes full delivery of its brake fluid.

David Keaveney, president and CEO, commented, "Over the weekend we had the first run of our GS610 brake fluid completed. Total production was 22.8 pallets (3,200 cases or 38,400 bottles). Concurrently with the delivery of the product, we also received our first purchase order for one pallet of brake fluid (140 cases or 1,680 bottles)."

Keaveney continued, "As we began the implementation of the proposed marketing campaign for GS610 we quickly discovered that there were significant flaws in the overall marketing and distribution strategy for GS610 brake fluid. However, we have successfully re-engineered that strategy to focus more specifically on specialty publications, product validation and associations with grass roots car clubs, racing series and sponsorships. Additionally our sponsors will partake in ad and marketing campaigns. MSEP is extremely grateful to the many people that have openly contributed their time and expertise to see us succeed. Special recognition needs to go out to Andy Boyd, Jeff Swoboda, Bryan Herta, Arie Luyendyk Jr., Sean Jones and Bruce Bakke.

"Our immediate goal is to establish credibility from within the motor sports industry. We will continue to utilize our relationships to build the trust necessary to create a long-term relationship that benefits both MSEP and its strategic alliance partners. Credibility will be derived from product validations that are key components to a successful venture," continued Keaveney.

In other news:

MotorSports Emporium has filed legal actions against Michael Wachholz. This legal action includes the failure to repay a loan to the company and the following other issues:

-- Breach of contract

-- Breach of fiduciary duty

-- Interference with existing and prospective business relationships

-- Bad faith

-- Preliminary and permanent injunctions

Wachholz is also posting false, misleading and unverified information on public message boards for the sole purposes of negatively impacting the company's stock price and wrongfully interfering with our business. MSEP is very confident that we will prevail in our legal actions filed against Wachholz.

Keaveney concluded, "Without a doubt we believe our new campaigns will create the synergy needed to open many doors for additional business opportunities. We have a full production of GS610 and are well on the way to a very exciting fourth quarter. These are the days we were looking toward." An 8-K will follow hereafter.

About MotorSports Emporium Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die-cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and exclusive product licensing through GS610 Maximum Performance Brake Fluid. For more information, visit www.motorsportsemporium.com and for products visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com and www.gs610usa.com

About GS610 Maximum Performance Brake Fluid

As the newest and highest performance brake fluid available, GS610's 610 degrees Fahrenheit (321 degrees Celsius) boiling point exceeds the dry boiling point of all competitors. GS610 was specifically designed to address the extreme environment of racing, sports car and all other driving environments where high temperature stability and consistent maximum performance are required. GS610 Maximum Performance Brake Fluid is a DOT 4 brake fluid which meets or exceeds all requirements of FMVSS 116 and SAE J1704. Unlike many other racing brake fluids it is miscible with all DOT 3, DOT 4 and DOT 5.1 brake fluids. GS610 Maximum Performance Brake Fluid is sold by select retailers nationwide. For more information and a list of current retailers, please visit www.gs610usa.com.

This news release may include forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests, and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995, and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.