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Subaru Becomes the Official Vehicle for the Steamboat Ski & Resort Corp.

STEAMBOAT SPRINGS, Colo., Oct. 17, 2005 -- Steamboat Ski & Resort Corporation today announced a new, two-year partnership with Subaru of America, making Subaru the official vehicle for the ski area.

"We are delighted to partner with one of the world's premier all-wheel drive vehicle companies," said Andy Wirth, vice president of sales & marketing for Steamboat. "It is readily apparent that Subaru provides the products that a majority of our guests use everyday, as well as provides a reputation for outstanding quality, service and technological and consumer insight."

Under this partnership, Subaru will provide significant joint marketing, advertisement, online partnerships and programs, as well as display vehicles for the resort. In addition, Steamboat and Subaru will enter into a marketing alliance through which the two companies will develop joint promotional programs such as Subaru Master the Mountain.

"Steamboat, one of the premier resorts in North America, and Subaru share the common goal of providing the best product to consumers day in and day out," said Rick Crosson, vice president marketing of Subaru of America. "Subaru has a long-standing association with the ski community, and this partnership with Steamboat is a great way to showcase our proven all-wheel drive traction."

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes all-wheel drive Subaru vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru is the only car company that features symmetrical all-wheel drive as standard equipment on every vehicle in its product line. For additional information visit

Famous for its authentic western atmosphere, friendly locals, variety of terrain and Champagne Powder(R) snow, Steamboat-Ski Town, U.S.A.(R) in northwest Colorado encompasses 164 trails, 3,668 vertical feet, and nearly 3,000 skiable acres with six peaks filled with world-class groomed cruisers, bumps, steeps, open meadows and legendary trees. Steamboat's skiing heritage dates back to the early 1900s and is a place that has produced more winter Olympians than any other town in North America, a record 56 and counting. Steamboat, the most conveniently accessed ski resort in Colorado, is just 22 miles/35kms from the Steamboat/Hayden Airport (HDN) and is accessible by nonstop air service from eight major U.S. cities in addition to one-stop connecting service nationwide and worldwide.