Michael Craig New Detroit Account Manager of Dow Jones Online
NEW YORK--Oct. 17, 2005--Dow Jones & Company today announced that Michael Craig, 39, has been appointed Detroit account manager of Dow Jones Online, which includes The Wall Street Journal Online, MarketWatch, Barron's Online and the Company's free, Journal-branded Web sites*. He will report to Brian Quinn, director of Eastern and Midwest advertising sales, Dow Jones Online.Mr. Craig, who joins the Company on Oct. 24, 2005, will be responsible for sales in the Detroit market with emphasis on the auto category.
"Mike's deep agency and automotive-account background will be invaluable to Dow Jones Online as we open our first office in Detroit," Mr. Quinn said. "He will work closely with The Wall Street Journal print team to offer advertisers the full breadth and power of our media brands."
Prior to joining Dow Jones Online, Mr. Craig operated his own firm, Mike Craig Consulting, which he started in 2001. His company provided digital media planning for clients such as America Online, The UPS Store and May Co. Department Stores. Before starting his own company, Mr. Craig was a vice president, director of marketing, sales and business development at www.womensforum.com, where he staffed and managed the new marketing and sales function as well as being responsible for all revenue generation from advertising sales to syndication and e-commerce. During his career, he also has held various sales and management positions with Gruner & Jahr Publishing, U.S. News & World Report and PentaCom, a subsidiary of BBDO.
Mr. Craig earned a bachelor's degree from Central Michigan University.
Note to the Editor
* Includes CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com.
About Dow Jones & Company
In addition to The Wall Street Journal and its international and online editions, Dow Jones & Company publishes Barron's and the Far Eastern Economic Review, Dow Jones Newswires, Dow Jones Indexes, MarketWatch, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC Universal of the CNBC television operations in Asia and Europe. Dow Jones also provides news content to CNBC and operates The Wall Street Journal Radio Network in the U.S.
About Dow Jones Online
Dow Jones Online (DJO)--a Dow Jones brand that represents the Company's Consumer Electronic Publishing segment's advertising sales--includes The Wall Street Journal Online and its vertical sites (CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com), Barron's Online, and the recently acquired MarketWatch Network--which includes MarketWatch.com, BigCharts.com and VirtualStockExchange.com. Marketers aiming to target business decision-makers or affluent/influential individuals now can reach Dow Jones Online's nearly 10 million unduplicated unique visitors per month. DJO is a leader in providing targeting solutions. Through Interest-Based Targeting, which it pioneered in 2003, marketers can direct specific advertisements--from a broad range of categories including business and personal technology, travel, automotive, investments health, and leisure--to visitors wherever they go on Dow Jones Online.