Chevrolet Showcases Two of Its Brightest Stars at the Seventh Annual El Premio de la Gente, Latin Music Fan Awards
Chevrolet Records its Third Year as the Event's Title and Exclusive Automotive Sponsor
LOS ANGELES – For this year’s seventh annual El Premio de la GenteŽ, Latin Music Fan Awards, Chevrolet turned heads on the red carpet by showing off two of its hottest new stars – the iconic Corvette Z06 and the hip HHR assembled in Mexico.
For the third consecutive year, Chevrolet is the title and exclusive automotive sponsor of the El Premio de la GenteŽ awards honoring Latin recording artists as voted on “by the people.” In celebration of the awards, Chevrolet brought the two stylish vehicles to the awards show to help add excitement to the festivities, which will air Saturday, Oct. 29 on Telemundo Television Network.
As some of today’s biggest music stars walked the red carpet at the El Premio de la Gente awards at The Forum in Los Angeles, Calif., Chevrolet captured the spotlight with the help of an electric blue HHR and a sizzling red Corvette convertible.
The brand new HHR boasts a youthful ‘retro-cool’ styling. With innovative features like an iPod/MP3 ready connection and an optional 260-watt Pioneer enhanced performance audio system with subwoofer, the HHR is a music fan’s dream. The striking Z06 is the fastest, most technologically advanced production model in Corvette’s 53-year history – and a great example of why Corvette and Chevrolet have inspired songs for decades.
Chevy is also the proud sponsor of the “New Artist of the Year” category. As sponsor of this award, Chevy took the category nominees – MDO, Mariana, La 5a Estación, Kalimba, Hector “El Bambino” and Isabella -- on the road to meet with fans and perform in LA, Chicago, Detroit, Miami, Dallas and Elizabeth, New Jersey.
“Chevrolet is excited to show off some of its hottest cars alongside some of today’s brightest Latin stars,” said Kim Kosak, Chevrolet general director of advertising and sales promotion. “We salute all the nominees and are proud to take have taken some of the rising stars in the Latin music world to their fans through the concerts. Chevrolet understands and shares the Latin world’s passion for music.”
About El Premio de la GenteŽ Latin Music Fan Awards™
El Premio de la GenteŽ, Latin Music Fan Awards™, a property of El Premio LLC produced by Uno Productions, Inc., is an exciting music awards show that recognizes the best in Latin music. Known as “The Award of the People,” this dynamic and exhilarating program is the only high profile event where Latin music fans choose all of the winners. Over its six years of existence, the program’s unique mix of musical star power and consumer voting has reached in excess of ten million Latino music fans online at www.votaelpremio.com, through direct-mail voting ballots, and at official voting centers throughout the U.S.