Harvey Westbury Announces National Television Campaign
PATERSON, N.J.--Oct. 1, 20054, 2005--Harvey Westbury Corporation (PINK SHEETS:HVYW) announced today that the company is launching a national television campaign in support of its Garry's Royal Satin(R) marine care product line.The campaign will begin with a one year advertising commitment to be a sponsor of Ship Shape TV, the #1 television show about boating and do it yourself boat repair and cleaning. The ads will appear on a rotating basis in Florida on Fox Sports Net, subsidiary of News Corp. and then in the Baltimore/Washington D.C. area on Comcast Mid Atlantic Sports Network, subsidiary of Comcast . The company expects the ads in Florida to begin in October or early November pending completion of the television ad that is currently in production.
The company will also be buying selected ads with local cable networks in various areas of the continental United States in the coming months. This will be part of a broad marketing campaign that will eventually include radio and print ads as well as television.
Eugene Chiaramonte, Jr., President of Harvey Westbury Corp. commented, "This is the first step in our brand building strategy for the Garry's Royal Satin marine product line and is an excellent opportunity for our company to partner with the #1 television show about boating and begin to use mass media to gain additional market share for the fast growing line of Garry's Royal Satin products." He continued, "We look forward to utilizing additional media outlets in the near future to continue our brand building initiative."
About Harvey Westbury Corp.
Harvey Westbury Corp. is a marine and automotive distributor with corporate offices and warehouse facility in Paterson, NJ. The company's brands of products include Diamond(TM) oil, air and fuel filters and Garry's Royal Satin(TM) wax.
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