Driveitaway's Platform to Power Emkay's 'Fleet Exchange' Upstream Remarketing Program

CHICAGO, Oct. 11, 2005 -- Driveitaway Inc., the pioneer in upstream remarketing programs for commercial fleet vehicles, announces that Emkay, Inc., a national full-service leasing and management company, has selected the Driveitaway platform to power its new Fleet Exchange program that will be located at www.companycarstore.com.

Emkay is one of the oldest fleet leasing and management companies in the nation, leasing and managing over 60,000 cars and trucks for more than 1,000 corporate clients. The company offers open- and closed-end leasing programs, as well as assistance with fleet purchase and disposal.

Fleet Exchange allows Emkay's fleet clients to offer their end-of-lease cars, vans and trucks for sale to their drivers and employees before they come off lease. Under the program, fleet managers realize substantially better net proceeds compared to traditional remarketing channels, and buyers can purchase at close-to-wholesale prices. With Fleet Exchange, prospective buyers can view comprehensive online information about each vehicle, including a third party inspection report with multiple pictures and, in most cases, a full maintenance history.

"Consistent with Emkay's goal of providing the most enhanced remarketing services in the industry, Fleet Exchange allows our fleet clients to increase net realizations at the end of the vehicle's service, and to offer employees a valuable benefit," said Greg Depace, Group Vice President Systems. "Fleet Exchange is the latest in a series of leading-edge fleet management services we bring to our clients, helping them to optimize fleet performance and economics throughout the vehicle life cycle."

"Emkay isn't alone. We're seeing a tremendous uptick in the demand for upstream remarketing," said John Possumato, Vice Chairman and Founder of Driveitaway. "Using Driveitaway, fleet leasing companies and corporate fleet managers are seeing immediate and meaningful results. Every commercial fleet can benefit from an effective upstream remarketing program."

About Emkay, Inc.

Founded in 1946 and headquartered in Itasca, IL, Emkay is an international full-service fleet leasing and management company, with offices throughout the United States. The company offers open-end (TRAC) and closed-end (net) leasing programs as well as purchase and disposal assistance for company-owned fleets. Automobiles, light-duty and medium-duty trucks are offered from all domestic and most offshore manufacturers. A full array of fleet management programs is available. For more information, please visit http://www.emkay.com/.

About Driveitaway Inc.

Driveitaway is the leading provider of web-based upstream commercial fleet remarketing programs. Powered by Driveitaway's technology, fleets and leasing companies realize higher net proceeds from sales of cars, vans, SUVs and trucks while allowing drivers and employees to buy at close-to-wholesale prices. For more information, please visit http://www.driveitaway.com/.