Zoom Media Wins 2005 Creative Media Award for Dodge Campaign; Sole Out-Of-Home Company Honored

NEW YORK--Sept. 30, 2005--Zoom Media, in conjunction with advertising agency Global Hue, won the 2005 Multicultural Media Award for its out-of-home Dodge campaign at the Second Annual Creative Media Awards presented this week by Media Magazine. Zoom, which was one of 16 winners, was the only out-of-home company to win an award this year.

The campaign, which ran in the summer and fall of 2004, was an outdoor graffiti mural campaign for Dodge Magnum painted by local artists in various multicultural communities, according to Patrick West, GM of event marketing for Zoom. The campaign's graffiti art was a perfect match for the risk-taking nature of the vehicle. The program ran in eight markets, with two murals per market.

"Graffiti is a hot topic now," West observed, "and Zoom's graffiti mural programs have always honored the authentic underground appeal of the graffiti lifestyle. Dodge allowed our artists and crews the freedom to become part of the creative process, which only made our artists want to go above and beyond. We think it worked, and we are happy Media Magazine agrees."

"We're thrilled to be recognized," said Dennis Roche, president of Zoom, a lifestyle media and marketing company. "With over 5,000 venues and 40,000 lifestyle-oriented billboards there's no question that our media reach is well established, but this award speaks to our superior creativity and partnership capability. It's a tremendous validation that will inspire us to continue producing targeted out-of-home media campaigns of the highest quality."

Media Magazine, a subsidiary of MediaPost, is one of the prime sources of information by and for the advertising community. Its Creative Media Awards competition draws from virtually all of the top advertisers and agencies, with 2005 nominees including OMD, Mediavest, Starcom, BBDO, General Motors and Nike to name just a few.

Zoom Media operates four out-of-home advertising networks across the United States. They include the Active Family Network of family entertainment centers, indoor soccer and roller skating venues; a Cinema Network in partnership with Loews Cineplex; a Fitness Network with leading health club operators including Bally Total Fitness and Town Sports International; and a Social Network of more than 2,000 bar, restaurant, and nightclub locations.

About Zoom Media

Zoom Media operates a network of over 5,000 venues targeting active consumers in a variety of highly targeted indoor locations, including health clubs, movie theaters, restaurants and nightclubs, with over 40,000 billboard locations throughout North America. Zoom is owned by Telemedia, a North American media holding company. For more information, visit www.zoommedia.com.