PRIMEDIA Continues West Coast Auto Guide Rollout with Launch of Inland Empire Auto Guide; Auto Guide Launches Third California-based Publication

NEW YORK--Sept. 28, 2005--PRIMEDIA Consumer Guides, the country's leading publisher and distributor of apartment, new home and auto guides, today announced the launch of Inland Empire Auto Guide, a free, weekly color publication for consumers featuring comprehensive listings of used cars, SUVs and trucks for sale by auto dealerships throughout San Bernardino and Riverside counties. The third Auto Guide to launch in California in four months, Inland Empire Auto Guide joins the Orange County Auto Guide and San Diego Auto Guide in serving the Southern California region, the nation's largest automotive market.

Auto Guide's continued expansion into areas with the greatest demand for automobiles is driven by PRIMEDIA's proven operating experience in the consumer guides business, its financial strength and the reach of its distribution arm, DistribuTech. The ideal platform for rapid growth in new markets, DistribuTech controls distribution through exclusive agreements with many of the largest and best-known retailers in the country.

With the launch in Inland Empire, one of the nation's strongest auto sales regions, PRIMEDIA continues penetrating high growth areas and expanding its national footprint for its Auto Guide business. According to the National Automotive Dealers Association (NADA), California's franchised new-car dealers sold more than 1 million used vehicles in 2004, with all used vehicle sales for franchised dealers totaling $19.1 billion. Representing approximately 20 percent of total dealership sales, used car sales are critical to the success of franchised dealerships.

"In this year alone, we have dramatically increased our Auto Guide presence in important markets across the nation and have further expanded our relationships with our auto dealer customers," said Bob Metz, chief executive officer, PRIMEDIA Consumer Guides. "Our integrated offering of our targeted publications delivered to the consumer where they live and shop and our comprehensive Internet presence, enables us to provide tremendous value to our advertisers."

Inland Empire is the fourteenth Auto Guide in publication. DistribuTech will place the Inland Empire Auto Guide in major grocery chains throughout the Inland Empire area, including Albertsons, Stater Brothers, Ralphs, and Vons; major retailers such as Blockbuster, Subway and K-mart, and hundreds of other retail locations. More information about the guide can be found online at: www.autoguide.com.

About PRIMEDIA Consumer Guides

PRIMEDIA Consumer Guides is the largest publisher and distributor of apartment, new home and auto guides. The segment publishes and distributes 80 Apartment Guides in 75 regional markets with a combined monthly circulation of 1.6 million. Through the Apartment Guides and Apartmentguide.com, the company generated nearly 1 million leases for apartment property managers in 2004. New Home Guide offers consumers comprehensive information about new home communities in 25 regional markets. Its newest publication, Auto Guide, features comprehensive and easy to use listings of used cars, SUVs and trucks for sale by auto dealerships in 14 markets throughout California, Georgia, Florida, New England and North Carolina. The company's distribution arm, DistribuTech, has exclusive distribution relationships with many of the country's leading supermarkets and chain stores and last year distributed more than 2,000 separate publications to these venues on behalf of other publishing organizations.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States. With 2004 revenue of $1.1 billion, its properties comprise over 135 brands that connect buyers and sellers through print publications, websites, events, newsletters and video programs in three market segments:

-- Enthusiast Media is the #1 special interest magazine publisher in the U.S. with more than 120 consumer magazines, 115 websites, 100 events, 10 TV programs, 340 branded products, and has such well-known brands as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer.

-- Consumer Guides is the #1 publisher and distributor of free consumer guides in the U.S. with Apartment Guide, Auto Guide and New Home Guide, distributing free consumer publications through its proprietary distribution network, DistribuTech, in more than 49,000 locations.

-- Education includes Channel One, a proprietary network to secondary schools; Films Media Group, a leading source of educational videos; and Interactive Medical Network, a continuing medical education business.