MotorSports Emporium Announces GS610 Maximum Performance Brake Fluid to be Official Brake Fluid of the Snap-on Stars of Karting Presented by the IRL

SCOTTSDALE, Ariz.--Sept. 27, 2005--MotorSports Emporium, Inc. (OTCBB: MSEP) a fast track motor sports company specializing in die cast collectable cars, automotive and racing art, original racing memorabilia and product licensing announced today GS610 Maximum Performance Brake Fluid has signed on to become the Official Brake Fluid of the Snap-on Stars of Karting presented by the IRL.

As the newest and highest performance brake fluid available, GS610 was specifically designed to address the extreme environment of racing, sports car and all other driving environments (including karting) where high temperature stability and consistent maximum performance are required. GS610 Maximum Performance Brake Fluid is a DOT 4 brake fluid which meets or exceeds all requirements of FMVSS 116 and SAE J1704. Unlike many other racing brake fluids it is miscible with all DOT 3, DOT 4 and DOT 5.1 brake fluids.

David Keaveney, President and CEO of MotorSports Emporium, Inc. stated, "The Snap-on Stars of Karting is synonymous with competitive organized karting. It is a pleasure to witness the dedication and aspirations these young men and woman assert towards racing; a direct reflection of the Snap-on Series. GS610 embraced the opportunity to participate in the series and looks forward to a wonderful year with these inspiring individuals."

"As a kickoff to their relationship with the series, MSEP will sponsor the GS610 Champion's Dash to be held on Sunday, October 16 in Austin, TX at the National Finals. The GS610 Champion's Dash will be similar in format to the Dash for Cash events held this season in Norman, New Castle, and Jacksonville. However, instead of the invitation to race being based on qualifying times, the West and East Division Champions from ICC, ICA, and Easykart will duke it out in a six lap sprint for the $1,000 cash prize. The drivers will draw for starting positions and square off in six-equally prepared Easykarts in the IROC-style event," stated Snap-on Stars of Karting series Marketing Director Jeff Swoboda.

"I think it's great to have a company like GS610 that's involved with the so many forms of motor sports, including the Indy Racing League, take notice of karting and want to become involved," concluded Swoboda.

About Snap-on Stars of Karting

Snap-on Stars of Karting presented by the Indy Racing League is based out of Seattle, Washington, sanctioned by the World Karting Association (WKA) and owned and operated by 1986 Indianapolis 500 champion and IRL IndyCar Series team owner Bobby Rahal, IndyCar Series driver Bryan Herta and veteran karting promoter Paul Zalud. Contact Jeff Swaboda: jeff@starsofkarting.com or visit www.starsofkarting.com and www.worldkarting.com.

About Snap-on Incorporated

Snap-on Incorporated is a leading global developer, manufacturer and marketer of tool and equipment solutions for professional tool users. Product lines include hand tools, power tools, automotive diagnostics and shop equipment, tool storage products, automotive diagnostics software and other solutions for the transportation service, industrial, government, education, agricultural, and other commercial applications, including construction and electrical. Products are sold through its franchise dealer van, company direct sales and distributor and internet channels. Founded in 1920, Snap-on is a $2+ billion, S&P 500 Company headquartered in Kenosha, Wisconsin and employs approximately 14,000 worldwide. www.snapon.com.

About Indy Racing League

Formed in 1996 by Tony George, Stars' presenting sponsor Indy Racing League provides the ultimate in wheel-to-wheel racing excitement through the IndyCar Series and Menards Infiniti Pro Series. The 2005 season marks the 10th year of competition for the IndyCar Series, the pinnacle of open-wheel racing in America. The 17-race schedule, featuring 14 ovals, two road courses and a temporary street circuit, consists of the most events in season history. The Menards Infiniti Pro Series, an essential stepping-stone for drivers and teams striving to reach the IndyCar Series, will feature a series-high 14 races in 2005, including three events on road courses and one street course. www.indyracing.com.

About MotorSports Emporium, Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information visit www.motorsportsemporium.com. For product visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com and www.gs610usa.com

About GS610 Maximum Performance Brake Fluid

As the newest and highest performance brake fluid available, GS610's 610 degrees F (321 degrees C) boiling point exceeds the dry boiling point of all competitors. GS610 was specifically designed to address the extreme environment of racing, sports car and all other driving environments where high temperature stability and consistent maximum performance are required. GS610 Maximum Performance Brake Fluid is a DOT 4 brake fluid which meets or exceeds all requirements of FMVSS 116 and SAE J1704. Unlike many other racing brake fluids it is miscible with all DOT 3, DOT 4 and DOT 5.1 brake fluids. GS610 Maximum Performance Brake Fluid is sold by select retailers nationwide and on our new redesigned web site. For more information and a list of current retailers, please visit www.GS610USA.com

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.