Robby Gordon Helmet Auction Back on eBay with Help of Auction Cause

The Robby Gordon eBay auction for the helmet Gordon wore during Sunday's
NASCAR Nextel Cup Series race at New Hampshire International Speedway
will be reinstated at 10 p.m. EDT tonight.  Officials at Robby Gordon
Motorsports, along with representatives of eBay, conferred on Wednesday
afternoon and chose to allow Auction Cause, an on-line auction expert
that assists non-profit organizations in maximizing fundraising efforts,
to manage the process.  Most notably, Auction Cause has the ability to
properly pre-qualify bidders on the eBay site.  The original bidding
exceeded $10 million on Wednesday, and given the traffic on the site, it
was difficult to determine the validity of all the bidders.
 
"For those that bid on Robby's helmet throughout the first 24 hours of
the original auction, we're sorry that we are asking them to resubmit
their bids, but we hope that everyone that submitted a valid bid will do
so again," said John Story, CEO of Robby Gordon Motorsports.  "However,
given the charitable nature of Robby's efforts, we felt it absolutely
necessary to create a marketplace representative of the helmet's true
potential.  There is obviously a lot of value to the helmet,
particularly since it was last seen on network television in such as
unique fashion.  Robby has a genuine interest in helping build the
Harrah's Employee Relief Fund, and all of us here want to help in any
way we can.  That's why it is so important to reestablish the auction
and guarantee that every dollar pledged actually goes to the relief
effort."
 
The new auction will end on Saturday evening.
 

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