Harris Interactive Introduces AUTOTECHCAST Europe at 2005 Frankfurt International Motor Show (IAA)

New study measures western European consumer demand and acceptance of 62 advanced automotive technologies

ROCHESTER, N.Y., and FRANKFURT, Germany, Sept. 12 -- Harris Interactive(R), the world's fastest-growing market research company, introduced AUTOTECHCAST Europe during the opening of the 61st International Motor Show (IAA) Cars in Frankfurt, Germany today.

"Covering 62 advanced technologies, AUTOTECHCAST Europe is a robust source for European consumer-based market research on future automotive technologies," said Bryan Krulikowski, senior director for the Harris Interactive Automotive and Transportation Research Practice. Based on an online survey of 18,000 European adult respondents per wave, AUTOTECHCAST Europe provides information on:

   *  Technology familiarity, purchase consideration and price thresholds
   *  The impact each technology has on vehicle differentiation
   *  Specialized consumer segmentation focusing on technology adoption
      levels, automotive interests and experience, as well as socialization

  AUTOTECHCAST Europe Technologies include:

  COMFORT & CONVENIENCE
   *  Adjustable Gas & Brake Pedals
   *  Park-by-Wire

  EXTERIOR
   *  Advanced Windshield Washing Systems
   *  Invisible A-B-C Pillars
   *  Rain Sensor & Automatic Wipers

  GLASS
   *  Advanced Laminated Side Window Glass
   *  Advanced Tinted Glass

  HVAC
   *  Advanced Air Conditioning Systems
   *  Multi-Zone Thermoelectric HVAC Systems

  INTELLIGENT SENSING
   *  Adaptive Cruise Control
   *  Blind Spot Detection & Warning
   *  Park Assist & Object Detection
   *  Passive & Activate Infra-Red Night Vision
   *  Rear of Vehicle Cameras

  INTERIOR
   *  Climate Controlled Seats - Heated & Cooled
   *  Dynamic Seating
   *  Pivoting Seats

  LIGHTING
   *  Adaptive Headlamps
   *  Headlamp Cleaning Systems
   *  High-Performance Halogen & Xenon Lighting
   *  LED Lighting

  NAVIGATION
   *  Automated Driving Software
   *  Auto Parking Software
   *  Intelligent Navigation Systems
   *  Real Time Traffic Updates for Navigation
   *  Vehicle Navigation Projected Imaging

  POWERTRAIN
   *  Enhanced Fuel Economy
   *  Fuel Cell Vehicles
   *  Hybrid Electric Vehicles
   *  Hydrogen Fueled Vehicles

  RIDE AND HANDLING
   *  Brake-by-Wire
   *  Four Wheel Steering
   *  Steer-by-Wire

  SAFETY
   *  Child Left in Vehicle Warning
   *  Inflatable Seatbelts
   *  Lane Departure Warning & Aid
   *  Occupant Sensing for Intelligent Airbag Deployment
   *  Pedestrian Sensing & Protection Systems
   *  Pre-Crash Sensing
   *  Radar Enabled Collision Warning Systems
   *  Rollover Control & Protection
   *  Side Airbags & Electronics
   *  Voice/Fingerprint Vehicle Entry Systems

  TELEMATICS, AUDIO & ENTERTAINMENT
   *  Bluetooth Connectivity
   *  Concierge & Personal Assistance Services
   *  Digital Radio Systems
   *  Digital Surround Audio Systems
   *  Driver Recognition Systems
   *  Flexible Format Audio
   *  MP3/iPOD Audio System Interface
   *  Music Storage Drives (MP3)
   *  On-Board Personal Multimedia Systems
   *  Personal Gaming Systems
   *  Satellite Radio Systems
   *  Satellite Video Systems
   *  Vehicle & Home Connectivity Systems
   *  Voice Activated Controls & Features
   *  Wireless, Hands-Free Cell Phone

  TIRES
   *  Advanced Tire Pressure Monitoring Systems
   *  Airless Tires
   *  Self-Inflating Tires
   *  Smart Run-Flat Tires

  Methodology

Harris Interactive will conduct this online survey in the United Kingdom, France, Spain, Italy and Germany between October 1-21 2005 at the vehicle segment level among a cross-section of 18,000 adults, ages 18 years and over. Figures for age, gender, race/ethnicity, education, income and region will be weighted where necessary to align with population proportions. Propensity score weighting will also be applied to adjust for respondents' propensity to be online.

About Harris Interactive(R)

Harris Interactive Inc. (http://www.harrisinteractive.com/), the 13th largest and fastest-growing market research firm in the world, is a Rochester, NY-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris Poll(R) and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results.

Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through its U.S. offices and wholly owned subsidiaries, HI Europe in London (http://www.hieurope.com/), Novatris in Paris (http://www.novatris.com/), and through an independent global network of affiliate market research companies. EOE M/F/D/V.

To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, visit http://www.harrispollonline.com/.

   Press Contacts:

   Nancy Wong
   Harris Interactive
   585-214-7316

   Kelly Gullo
   Harris Interactive
   585-214-7172