SEMA Show Provides an Up-Close and Personal Experience for Industry Professionals

DIAMOND BAR, Calif.--Sept. 6, 2005--The upcoming SEMA Show, scheduled for Nov. 1-4, 2005, in Las Vegas, will provide show attendees with a unique interactive experience unparalleled in the automotive industry.

Peter MacGillivray, SEMA vice president of marketing and communications, emphasized that the event is by no means a static tradeshow - rather, it invites industry members and qualified automotive media to experience first-hand innovative new products and to interact with the new businesses bringing them to market.

"The SEMA Show will give show attendees the opportunity to do more than just handle or view new products - they can interact with them in dynamic ways, such as the SEMA Proving Grounds presented by Yokohama, Off-Road Proving Ground presented by UROC and speak with the key contacts from exhibiting companies such as designers, engineers and top management," said MacGillivray.

He added that in order to maximize the full experiential benefit of SEMA Show, attendees are encouraged to utilize the "My Show Planner" tool on SEMAshow.com. "It's really the best way to schedule visits with exhibitors, to attend educational seminars, and see the many new products on display," said MacGillivray. Some of the show highlights attendees will want to see include:

Dynamic Driving Opportunities

The SEMA Proving Ground presented by Yokohama allows exhibitors to demonstrate their products to buyers with hands-on driving experience, which includes performance driving on an enclosed track. The Off-Road Proving Ground presented by UROC will feature SuperCrawl All-Stars and other legendary off-roading professionals who will demonstrate what they do best - driving over a challenging man-made mountain that is twice the size of last year's course. Attendees interested in getting down in the dirt may also be invited to get behind the wheel of the latest off-road machines equipped with the newest SEMA member off-road performance and appearance accessories.

Lifestyle Activities

The automotive accessories industry is about creating vehicles that cater to personal needs and pop culture trends in music, sports and other recreational activities. That is why the SEMA Show has been expanded to represent the lifestyles that influence specialty equipment products.

New Products Showcase

Featuring more than 1,000 of the industry's leading-edge parts and accessories, the New Products Showcase is a central gathering point for products from the entire show. Organized in industry-specific categories that include off-road, mobile electronics, racing and performance, truck and restoration categories, it is a comprehensive introduction of what's hot and new in the industry.

Feature Vehicles

More than 2,000 feature vehicles will be on display at the SEMA Show, and each vehicle will be customized for attendees to observe how specific accessories and performance parts fit in particular OEM stock vehicles.

Main Stage

The main stage will host new products, personalities, technology and entertainment from various enthusiast categories, such as lowrider, sport compact, off-road, hot rod and urban market segments. Feature vehicles from these market segments will be paraded in front of the main stage throughout the week, showcasing the most diverse and innovative styles in the industry.

About the SEMA Show

The SEMA Show, the annual showcase of technology, trends and products for the $31 billion automotive accessories industry, will be held Nov. 1, 2005-4, 2005, at the Las Vegas Convention Center from 9 a.m. to 5 p.m. Tuesday through Thursday and 9 a.m. to 4 p.m. Friday.

This year's exclusive event, open only to verified industry professionals and media, will feature more than 2,000 exhibitors in over 1 million square feet of space. Over 100,000 trade professionals are expected to attend this year to walk through the 10 market-based sections and view the anticipated 1,000 never-before-seen products that will be displayed in the New Products Showcase.

Online registration and additional information about the SEMA Show is available at www.SEMAshow.com, or by contacting ConvExx Show Management at askus@convexx.com or 702-450-7662, ext. 118.

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $31 billion specialty automotive industry of 6,466 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909-396-0289 or visit www.sema.org and www.enjoythedrive.com.