American Honda Reports Record Breaking August Sales, New All-Time Records Set
TORRANCE, Calif., Sept. 1 -- American Honda sales increased 18.6 percent for August and set four all-time records for automobile sales including the best month ever with sales of 156,173 units, eclipsing the previous record of 147,253 set in August 2003. Year-to-date, American Honda sales are up 5.7 percent for the year to 991,754.
Honda Division sales increased 19.5 percent for August and set a new all-time record of 136,952 sales, breaking the previous record of 131,049 set in August 2003. Individual models that set all-time records include the Civic Hybrid and Accord Hybrid. Overall, Accord sales are up 17.2 percent to 46,153 and Civic sales are up 20.8 percent to 34,762.
"American Honda is on track for another record breaking year," said Dick Colliver, executive vice president of American Honda Motor Co., Inc. "The arrival of the all-new 2006 Civic later this month combined with significant updates to the Accord and Pilot should continue to increase our momentum for the rest of the year and beyond."
August marks the seventh consecutive month of increasing Honda Division truck sales with 55,072 units, up 20.2 percent for the month. Odyssey posted gains of 20.3 percent with 16,201 sales and Pilot is up 14.4 percent to 13,971; both vehicles setting new August records. The Pilot has increased sales every month for 15 months in a row. The Ridgeline, on sale since March, had its best month yet with 4,308 units delivered in August.
Consumers purchased a record number of Honda hybrid vehicles in August. August sales of hybrids jumped 243.1 percent to 6,562 as Civic Hybrid and Accord Hybrid posted their best months ever. Year-to-date sales of Honda hybrid vehicles (Civic Hybrid, Accord Hybrid and Insight) rose 70.9 percent to 31,201. The Civic Hybrid posted sales of 4,146, up 119.5 percent; and the Accord Hybrid posted sales of 2,336.
Acura Division reported record August sales with total vehicle sales setting a record for the 22nd consecutive month with 19,221 units, up 12.5 percent from a year ago. The Acura TL, (up 4.8 percent), TSX (up 5.6 percent) and MDX (up 7.2 percent) all set new August records. Year-to-date, Acura sales have risen 11.2 percent to 144,075 compared to a year ago.
American Honda Vehicle Sales For August 2005
Month-to-Date Year-to-Date
August August DSR** August August DSR**
2005 2004 % Chg. 2005 2004 % Chg.
American Honda Total 156,173 126,625 18.6% 991,754 942,521 5.7%
Total Car Sales 95,722 77,747 18.4% 572,407 584,614 -1.6%
Total Truck Sales 60,451 48,878 18.9% 419,347 357,907 17.7%
Honda Total
Car Sales 81,880 66,136 19.0% 468,508 492,337 -4.4%
Honda Total
Truck Sales 55,072 44,055 20.2% 379,171 319,955 19.1%
Acura Total
Car Sales 13,842 11,611 14.6% 103,899 92,277 13.1%
Acura Total
Truck Sales 5,379 4,823 7.2% 40,176 37,952 6.4%
Domestic Car Sales * 79,249 67,566 12.8% 468,590 488,261 -3.6%
Honda Division 72,223 61,117 13.6% 416,287 436,354 -4.1%
Acura Division 7,026 6,449 4.8% 52,303 51,907 1.3%
Domestic Truck Sales * 45,730 34,946 25.8% 314,492 259,990 21.6%
Honda Division 40,351 30,123 28.8% 274,316 222,038 24.2%
Acura Division 5,379 4,823 7.2% 40,176 37,952 6.4%
Import Car Sales 16,473 10,181 55.6% 103,817 96,353 8.3%
Honda Division 9,657 5,019 85.0% 52,221 55,983 -6.3%
Acura Division 6,816 5,162 27.0% 51,596 40,370 28.4%
Import Truck Sales 14,721 13,932 1.6% 104,855 97,917 7.6%
Honda Division 14,721 13,932 1.6% 104,855 97,917 7.6%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 136,952 110,191 19.5% 847,679 812,292 4.9%
Accord * 46,153 37,878 17.2% 258,514 267,299 -2.8%
Memo: Accord
Hybrid 2,336 11,651
Civic * 34,762 27,680 20.8% 203,673 219,139 -6.6%
Memo: Civic
Hybrid 4,146 1,816 119.5% 19,106 17,805 7.8%
S2000 885 555 53.3% 5,874 5,353 10.3%
Insight 80 23 234.4% 444 542 -17.7%
FCX 0 0 3 4 -24.6%
Odyssey * 16,201 12,947 20.3% 121,292 104,165 17.0%
Pilot * 13,971 11,741 14.4% 92,455 76,320 21.7%
CR-V 14,721 13,932 1.6% 104,855 97,917 7.6%
Element * 5,871 5,435 3.9% 38,095 41,553 -7.9%
Ridgeline 4,308 22,474
Acura Division Total 19,221 16,434 12.5% 144,075 130,229 11.2%
RSX 1,644 1,796 -12.0% 14,681 15,455 -4.5%
CL * 0 4 1 279 -99.6%
TL * 7,026 6,445 4.8% 52,302 51,628 1.8%
TSX 3,426 3,119 5.6% 24,857 21,385 16.8%
RL 1,721 242 583.8% 11,894 3,391 252.5%
NSX 25 5 380.8% 164 139 18.6%
MDX * 5,379 4,823 7.2% 40,176 37,952 6.4%
Selling Days 26 25 204 205
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate