Dodge Announces Pricing for New 2006 Ram 1500

Starting at $21,700, New Dodge Ram Offers Truckload of Value

* All-new frame and suspension, all-new interior, bold exterior design, and loads of new amenities provide incredible value throughout Dodge Ram 1500 lineup * First pickup to offer best-in-class HEMI(R) power with fuel-saving Multi-displacement System (MDS) available for $24,650

AUBURN HILLS, Mich., Sept. 1 -- Pumped full of all- new features, the new 2006 Dodge Ram 1500 is the first pickup truck available with cylinder deactivation technology, improving fuel economy by up to 20 percent.

Dodge today announced pricing for the new 2006 Dodge Ram 1500 -- the most powerful light duty pickup truck on the market -- which boasts an all-new frame and suspension, an all-new interior, and a bold new Dodge Ram exterior.

The U.S. Manufacturer's Suggested Retail Price (MSRP) for the new 2006 Dodge Ram 1500 is $21,700, which includes $900 destination. The MSRP for the new 2006 Dodge Ram 1500 with the 5.7-liter HEMI(R) V-8, featuring Chrysler Group's Multi-displacement System (MDS) is $24,650, which also includes $900 for destination.

"At $21,700, the new 2006 Dodge Ram 1500 features an all-new frame and suspension for improved ride and handling, an all-new interior, and a bold, new exterior design," said Darryl Jackson, Vice President - Dodge Marketing, Chrysler Group. "And for less than $25,000, customers can get the first pickup truck to offer fuel-saving MDS technology. MDS is standard with the HEMI V-8 engine and provides up to 20 percent fuel economy improvement."

The new 2006 Dodge Ram 1500 is the first pickup truck and latest Chrysler Group vehicle to feature standard MDS with the 5.7-liter HEMI. Without compromising its best-in-class 345 horsepower, the new 2006 Dodge Ram 1500's HEMI V-8 engine seamlessly alternates between four-cylinder mode when less power is needed and V-8 mode when more power is in demand.

In addition to the 5.7-liter HEMI V-8, 2006 Dodge Ram 1500 models offer the 235-horsepower Magnum(R) 4.7-liter V-8 and the 215-horsepower 3.7-liter Magnum V-6.

The new 2006 Dodge Ram 1500 is available in regular cab and Quad Cab(TM) body styles, in both two-wheel drive and four-wheel drive, and with six-foot or eight-foot beds. Available trim levels are ST, SLT, Sport, TRX4 Off-Road and Laramie. A Mega Cab body style is also available.

2006 Dodge Ram 1500 ST

The gateway to the light-duty full-size pickup segment, the Dodge Ram 1500 ST comes standard with air conditioning, AM/FM stereo with CD player and four speakers, four-wheel disc brakes with rear-wheel ABS, four-wheel-drive electric-shift transfer case (on 4x4 models), 17-inch wheels and a full-size spare tire.

Optional equipment on the 2006 Dodge Ram 1500 ST includes a sliding rear window, bedliner, trailer tow mirrors, speed control, four-wheel ABS, supplemental side-curtain air bags, an on-demand electric-shift transfer case (on 4x4 models) and 17-inch chrome-clad steel wheels.

Following are prices for the 2006 Dodge Ram 1500 ST. All prices include $900 for destination.

  Dodge Ram 1500 ST Regular Cab 4x2   $21,700
  Dodge Ram 1500 ST Regular Cab 4x4   $25,955
  Dodge Ram 1500 ST Quad Cab 4x2      $25,770
  Dodge Ram 1500 ST Quad Cab 4x4      $29,905

  2006 Dodge Ram 1500 SLT

Standard equipment offered on the 2006 Dodge Ram 1500 SLT, in addition to the Dodge Ram 1500 ST, includes an overhead console with mini-trip computer and compass, speed control, power windows and door locks, keyless entry, and 17-inch aluminum wheels.

Optional equipment on the Dodge Ram 1500 SLT includes power sun roof, power adjustable pedals, power-sliding rear window (Quad cab only), AM/FM stereo with six-disc CD changer and Infinity speaker system, navigation radio, SIRIUS Satellite Radio, UConnect(TM) hands-free wireless communication system with Bluetooth(TM) technology, bucket seats with center console, six-way power driver seat, an on-demand electric-shift transfer case (on 4x4 models), supplemental side-curtain air bags and 20-inch aluminum wheels.

Following are prices for the 2006 Dodge Ram 1500 SLT. All prices include $900 for destination.

  Dodge Ram 1500 SLT Regular Cab 4x2   $24,850
  Dodge Ram 1500 SLT Regular Cab 4x4   $28,420
  Dodge Ram 1500 SLT Quad Cab 4x2      $28,540
  Dodge Ram 1500 SLT Quad Cab 4x4      $31,760

  Dodge Ram 1500 Sport

The 2006 Dodge Ram 1500 offers a new Sport model, which features the 5.7- liter HEMI V-8 engine with five-speed automatic transmission, bucket seats with center console, leather-wrapped steering wheel, body-color fascia and grille, fog lamps, and 20-inch chrome-clad aluminum wheels.

In addition to the optional features offered with Dodge Ram 1500 SLT, unique leather bucket seats with red stitching and an embroidered "Sport" logo placed on the seat back are offered with the Dodge Ram 1500 Sport.

Following are prices for the 2006 Dodge Ram 1500 Sport. All prices include $900 for destination.

  Dodge Ram 1500 Sport Regular Cab 4x2   $30,110
  Dodge Ram 1500 Sport Regular Cab 4x4   $33,680
  Dodge Ram 1500 Sport Quad Cab 4x2      $33,950
  Dodge Ram 1500 Sport Quad Cab 4x4      $37,170

  Dodge Ram 1500 TRX4 Off-Road

The new Dodge Ram 1500 TRX4 Off-Road model features an electric-shift transfer case, 17-inch aluminum wheels, aggressive off-road tires, painted monotube shocks, tow hooks, skid plates, and a limited-slip differential, further advancing Dodge Ram's off-road prowess. The TRX4 Off-Road model also includes fog lamps, body-color grille, SIRIUS Satellite Radio and "TRX4 Off- Road" decals.

Optional equipment offered with the Dodge Ram SLT is available on the TRX4 Off-Road.

Following are prices for the 2006 Dodge Ram 1500 TRX4 Off-Road. All prices include $900 for destination.

  Dodge Ram 1500 TRX4 Off-Road Regular Cab 4x4  $29,670
  Dodge Ram 1500 TRX4 Off-Road Quad Cab 4x4     $33,010

  2006 Dodge Ram 1500 Laramie

Standard features on the 2006 Dodge Ram 1500 Laramie model include dual- zone climate control, power-sliding rear window (Quad cab only), AM/FM stereo with six-disc CD changer and Infinity speaker system, SIRIUS Satellite Radio, steering-wheel-mounted audio controls, leather upholstery, six-way power driver seat, heated front seats, 17-inch aluminum chrome-clad wheels, four- wheel disc brakes with four-wheel ABS, security alarm, auto-dimming rearview mirror, mini-trip computer and compass, power windows, speed control and Sentry Key(R) engine immobilizer.

Optional equipment on the Dodge Ram 1500 Laramie includes a power sun roof, navigation radio, UConnect(TM) hands-free wireless communication system with Bluetooth(TM) technology, an on-demand electric-shift transfer case (on 4x4 models), supplemental side-curtain air bags, bucket seats and 20-inch aluminum chrome-clad wheels.

Following are prices for the 2006 Dodge Ram 1500 Laramie. All prices include $900 for destination.

  Dodge Ram 1500 Laramie Regular Cab 4x2  $30,120
  Dodge Ram 1500 Laramie Regular Cab 4x4  $33,690
  Dodge Ram 1500 Laramie Quad Cab 4x2     $33,320
  Dodge Ram 1500 Laramie Quad Cab 4x4     $36,540

  2006 Dodge Ram Heavy Duty

The 2006 Dodge Ram Heavy Duty takes Ram's bold and powerful "big rig" styling to a whole new level and continues its reputation for toughness, durability and overwhelming strength. Complementing a new exterior design, an all-new-for-2006 Dodge Ram Heavy Duty interior comfortably seats driver and passengers with new entertainment features and car-like amenities.

As the strongest heavy-duty pickup on the market, generating 610 lb.-ft. of torque from the 5.9-liter Cummins Turbo Diesel engine, the 2006 Dodge Ram Heavy Duty also delivers best-in-class standard horsepower with the 5.7-liter HEMI V-8 engine. The Dodge Ram Heavy Duty lineup includes ST, SLT, Sport, TRX4 Off-Road and Laramie models. In addition, the Dodge Ram Power Wagon is available.

The 2006 Dodge Ram Heavy Duty lineup continues to be priced competitively, starting at $26,085 for a Dodge Ram 2500 through $42,615 for a premium model Dodge Ram 3500. The 2006 Dodge Ram Power Wagon starts at $36,380.

Dodge Ram Truck Leadership

Dodge Ram continues to strengthen its leadership position as the dominant truck brand with a lineup long on superlatives:

  *  Most POWERFUL pickup:  Dodge Ram 1500 with legendary HEMI power is the
     most powerful mass production light-duty pickup on the market
  *  FASTEST pickup:  Dodge Ram SRT10 is the Guinness Book of World Records'
     fastest production pickup
  *  STRONGEST pickup:  Dodge Ram Heavy Duty Cummins Turbo Diesel is the
     strongest pickup on the market, with 610 lb.-ft. of class-dominating
     torque
  *  Most CAPABLE pickup:  Dodge Ram Power Wagon is the most capable off-
     road factory pickup ever created
  *  LARGEST pickup cab:  Dodge Ram Mega Cab will be the most spacious and
     versatile pickup on the market

  Dodge Brand

With a U.S. market share of seven percent, Dodge is the fifth-largest nameplate in the United States and the eighth-largest nameplate in the automotive industry. In 2004, Dodge sold more than 1.4 million vehicles in the global market.

Dodge continues to lead the minivan market segment with a 20 percent market share in the United States. In the truck market, Dodge has an 18 percent market share. In the car market, Dodge has a 4.5 percent market share.

The new 2006 Dodge Ram 1500 will be built at the Warren Truck Assembly Plant in Warren, Mich., and at the St. Louis (Mo.) North Assembly Plant.