Save Fuel Without Changing Your Lifestyle, Says Royal Purple

PORTER, Texas, Aug. 31, 2005 -- Thanks to Hurricane Katrina, fuel prices are continuing to rise with no end in sight. According to a survey of service stations by the U.S. Energy Information Administration, gas prices are up as much as 38% or more from a year ago. It almost feels like you have to get a second mortgage just to fill your gas tank.

Thankfully, you don't have to give up your driving habits or buy a new car to get some relief. There are a number of quick, inexpensive and easy steps you can take to improve you car's fuel economy. Here's a few easy ways to get better fuel economy without changing your lifestyle or buying a new vehicle.

   * Upgrade your motor oil.  There are high performance motor oils that can
     make meaningful improvements to your car's fuel economy.  For instance,
     numerous independent studies have documented that Royal Purple(R) motor
     oil improves fuel economy by as much as 5 percent or more.  It's also
     been shown to produce notable horsepower and torque gains, so you can
     save gas without giving up performance.  Visit their website at
     www.royalpurple.com to find out more.

   * Keep the tires of your vehicle properly inflated.  The U.S. Energy
     Department reports that under-inflated tires can increase fuel
     consumption by up to 6 percent.  One study estimates that 50-80 percent
     of the tires rolling on U.S. roads are under inflated.  Astonishingly,
     we could save up to 2 billion gallons of gas each year simply by
     properly inflating our tires.

   * Regularly replace your air filter.  A clogged air filter can increase
     fuel consumption by as much as 10 percent.  Air filters keep impurities
     from damaging the interior of the engine, so replacing dirty filters
     will save gas and protect your engine.

   * Simply follow the maintenance recommendations in your owner's manual.
     An out-of-tune engine can increase fuel consumption by as much as 15
     percent.  Always follow your car manufacturer's suggested tune-up
     schedule.

Following just a few of these steps can have a dramatic impact on your wallet. According to U.S. Bureau of Transportation, current average fuel economy for passenger cars is 22 miles per gallon. If you, like most US drivers, travel 12,000 miles per year and if you paid $2.65 per gallon, annual fuel costs would be $1445.45 ((12,000 / 22 miles per gallon) x $2.65).

Using the chart below provided by, one can determine how much an improvement in fuel economy will impact what you pay annually for fuel.

       % Improvement           MPG           Annual Fuel Cost
      in Fuel Economy                          at 12k miles
             0%                22                $1445.45
             5%                23.1              $1376.62
            10%                24.2              $1314.04
            15%                25.3              $1256.91

One can quickly determine that just a 5% improvement in fuel economy would reduce annual fuel cost by $68.83. Keeping you car tuned up, tires properly inflated, using a clean, quality air filter and upgrading to a high performance motor oil can lead to even more dramatic savings.

  To learn more, visit the following websites:

   www.epa.gov
   The U.S. Environmental Protection Agency's website

   www.fueleconomy.gov
   The U.S. Departments of Energy's website dedicated to issues related to
   fuel economy

   www.gaspricewatch.com
   A website that helps consumers find the lowest gas prices in their area

   www.royalpurple.com
   This website has information on Royal Purple lubricants which help reduce
   fuel consumption

   Contact:  Nicole Girkey / Chad Westfall
             High Performance Prose, Inc.
             818-349-3872

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